The Shortcut to High-Converting Sales Copy. 🌌

— Build headlines, hooks, and CTAs that work—no agency, no overwhelm, just smart prompts.

Estimated Reading Time: 5 Minutes. — Wednesday, October 8th, 2025.

Hello again, Morphoicers!

You’ve poured time, energy, and expertise into building a course that delivers real value. But here comes the next hurdle: convincing people to actually buy.

Writing a sales page can feel like trying to bottle lightning—what do you say, how do you say it, and how do you make sure it nudges readers toward “enroll now”?

This week in Tools of the Trade, we’re breaking down how AI prompts can help you craft sales pages that persuade, reassure, and convert—without sliding into infomercial territory.

Today’s Tool: Sales Page Prompts

Tool Type: AI Prompt Templates for Sales Copy.
Main Benefit: Build persuasive sales pages that blend storytelling, proof, and urgency into one seamless narrative.

How It Works

Think of AI as your sales copy sidekick. It helps you:

• Map a sales page structure that fits your offer.

• Generate emotional hooks that resonate with your audience.

• Layer in social proof and urgency triggers without overdoing it.

• Test variations to see what actually converts.

Prompt 1: Sales Page Outline Generator

Title: Sales Page Outline Generator for a High-Converting [course topic] [offer type].

Purpose: To create a sales page outline for a [course topic] [offer type], persuading [niche/audience] to purchase a €[price/positioning] course, incorporating proven conversion elements. The outline is tailored for a €600 guide, ensuring a plug-and-play roadmap for solo creators.

## Role & Context Definition
- **Role**: You are a direct response copywriter with expertise in crafting high-converting sales pages for digital courses and programs.
- **Audience**: [niche/audience, e.g., coaches, creators, entrepreneurs] considering a [offer type, e.g., online course, accelerator, bootcamp] on [course topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur create a sales page for a €[price/positioning, e.g., high-ticket] [offer type] on [course topic], targeting [niche/audience] to achieve [launch goal, e.g., 10 enrollments].
- **Why It Matters**: A structured sales page with persuasion psychology maximizes conversions, turning prospects into buyers efficiently.

## Goal & Success Metrics (SMART)
- **Goal**: Create a sales page outline for a [course topic] [offer type], targeting [niche/audience], with 8 conversion-focused sections to drive [launch goal].
- **Success Metric**: Outline supports a 5%+ conversion rate, with clear, actionable sections completable by a solo creator.

## 1-Line Context
Use this prompt to generate a persuasive sales page outline for a [course topic] [offer type], driving [niche/audience] to purchase.

## Prompt Instructions (Core Prompt)
You are a direct response copywriter. Create a sales page outline for a [offer type] on [course topic] in [industry], targeting [niche/audience] for a €[price/positioning] course. The outline should:
- Include 8 sections: Headline, Subheadline, Problem, Solution, Benefits (5–7 outcomes), Social Proof, Urgency, Call-to-Action (descriptions ≤ 25 words each).
- Use persuasion psychology: promise → problem → solution → proof → urgency → CTA.
- Be actionable for a solo creator.
- Output as a structured list with section names and descriptions.
- Add a brief intro on using the outline and a closing tip on testing.
- Use a persuasive, clear, professional tone.
Format as: Intro Paragraph + Structured List (8 sections) + Review Checklist + Condensed Version. Suggest placement (e.g., Google Doc).

## Structure & Flow
- **Intro Paragraph**: Explain how to use the outline (e.g., fill in sections, test with audience).
- **Structured List**:
  - Headline: Promise-driven hook
  - Subheadline: Curiosity-driven teaser
  - Problem: Audience pain points
  - Solution: Course as the answer
  - Benefits: 5–7 transformation outcomes
  - Social Proof: Testimonials/authority signals
  - Urgency: Deadlines/bonuses
  - Call-to-Action: Direct action step
- **Review Checklist**: Ensure persuasion, clarity, and actionability.
- **Condensed Version**: One-line summary per section.
- **Closing Tip**: Testing and optimization strategies.

## Tone & Voice
- **Tone**: Persuasive, clear, professional, action-focused.
- **Voice**: Compelling, e.g., “Transform your skills in 30 days!” vs. “Learn about the course.”
- **Audience**: [niche/audience] considering a [offer type] on [course topic].
- **Example Voice Done Right**: “Headline: Launch Your Course in 30 Days Without Tech Overwhelm.”

## Constraints & Guidelines
- **Limits**: 8 sections, descriptions ≤ 25 words each, total under 500 words.
- **Requirements**:
  - Include all 8 sections: Headline, Subheadline, Problem, Solution, Benefits (5–7), Social Proof, Urgency, Call-to-Action.
  - Use persuasion psychology (promise → problem → solution → proof → urgency → CTA).
  - Benefits framed as outcomes, not features.
  - Suit a solo creator crafting a €[price/positioning] course.
- **Banned Phrases**: Avoid “learn more,” “buy now,” or generic CTAs.
- **Precision**: Tailor to [course topic], [niche/audience], [offer type], [price/positioning], [authority signals].

## Quality Assurance
- **Review Checklist**:
  - Does each section align with persuasion psychology for [course topic]?
  - Are descriptions clear, specific, and actionable?
  - Is the outline feasible for a solo creator?
- **Refinement**: Adjust based on feedback (e.g., sharpen headline, clarify urgency).
- **Alternative Version**: Provide a condensed one-line version per section.
- **Validation**: Test with 3–5 [niche/audience] for clarity and appeal.

## Benchmarks & Examples
- **Good Headline**: “Launch Your Course in 30 Days Without Tech Overwhelm” (specific, promise-driven).
- **Weak Headline**: “Take My Course” (vague, no transformation).
- **Good CTA**: “Enroll Now to Start Your Journey” (direct, actionable).

## Iteration & Testing
- **Follow-Ups**:
  - “Expand outline with FAQ section for [course topic].”
  - “Turn into a Notion sales page template for [niche/audience].”
  - “Add sample copy for each section.”
- **Testing**: Validate with 3–5 prospects to ensure persuasion and clarity.

## Layered Variants
- **Short**: 4-section outline (Headline, Problem, Solution, CTA).
- **Medium**: 8-section outline (default).
- **Deep-Dive**: Add storytelling section, FAQ, and sample copy.

## Presentation
- **Intro Paragraph**: Guidance on using the outline.
- **Structured List**: 8 sections with descriptions.
- **Review Checklist**: Persuasion, clarity, actionability.
- **Condensed Version**: One-line summary per section.
- **Closing Tip**: Testing strategies.

## Customization Options
- **Placeholders**: [course topic], [niche/audience], [offer type], [price/positioning], [authority signals], [industry].
- **Example**: “Create a sales page outline for an AI course creation online course, targeting solopreneurs for a high-ticket program.”
- **Enhancements**:
  - Add niche-specific pain points (e.g., “For leadership: Lack of executive presence”).
  - Include a Google Doc template link.
  - Suggest tools (e.g., Canva for visuals, Kajabi for hosting).
- **Visual Guide**: Suggest a Notion board with section placeholders or a wireframe for layout.

## Example Output (Dummy Data: Offer Type = Online Course, Course Topic = AI Course Creation, Industry = Coaching, Niche/Audience = Solopreneurs, Price/Positioning = High-Ticket, Authority Signals = Testimonials + Case Studies, Launch Goal = 10 Enrollments)
**Intro Paragraph**  
This sales page outline for your €2,000 AI Course Creation Course persuades solopreneurs to enroll, driving 10 enrollments. Fill in each section in a Google Doc, using persuasion psychology to craft a compelling narrative. Test the draft with 3–5 prospects to ensure clarity and impact, then publish on Kajabi or a similar platform.

**Structured List**  
- **Headline**: Create and launch your profitable course in 30 days, no tech overwhelm.  
- **Subheadline**: Even if you’ve never built a course or dread complex platforms.  
- **Problem**: Struggling with course ideas, tech setup, or attracting students? Time’s slipping away.  
- **Solution**: AI Course Creation Course: Step-by-step system to build and sell your course.  
- **Benefits**:  
  - Launch your course in 30 days with confidence.  
  - Attract students with proven marketing tactics.  
  - Master AI tools to simplify content creation.  
  - Build passive income with minimal upkeep.  
  - Gain authority in your niche.  
  - Avoid costly tech mistakes.  
  - Deliver transformative student results.  
- **Social Proof**: “I launched in 3 weeks!” — Jane, Coach. Featured in Forbes.  
- **Urgency**: Enroll by Friday for €200 off + bonus AI tool guide.  
- **Call-to-Action**: Join now to start your course creation journey today!  

**Review Checklist**  
- Does each section align with persuasion psychology for AI course creation? (Yes, promise → problem → solution → proof → urgency → CTA.)  
- Are descriptions clear, specific, and actionable? (Yes, e.g., “Launch in 30 days.”)  
- Is the outline feasible for a solo creator? (Yes, plug-and-play structure.)  

**Condensed Version**  
- Headline: Promise profitable course launch in 30 days.  
- Subheadline: Tease easy course creation for beginners.  
- Problem: Highlight struggles with ideas, tech, and sales.  
- Solution: Present course as step-by-step solution.  
- Benefits: List 5–7 outcomes like income and authority.  
- Social Proof: Showcase testimonials and media mentions.  
- Urgency: Offer discount and bonus by deadline.  
- Call-to-Action: Direct enrollment with clear action.  

**Closing Tip**  
Test your sales page with a small audience on X or LinkedIn to refine messaging before launch. Optimize based on click-through rates!

## Follow-Up Prompt
“Expand the above sales page outline with a FAQ section and sample copy for [course topic], targeting [niche/audience].”

Placeholders (what they mean)

• [course topic] → The subject your course teaches (e.g., AI course creation, leadership, fitness).

• [offer type] → The product format (e.g., online course, bootcamp, accelerator, membership).

• [niche/audience] → The target buyers (e.g., solopreneurs, coaches, marketers, HR leaders).

• [price/positioning] → The pricing tier or positioning (e.g., €600 mid-ticket, €2,000 high-ticket premium).

• [industry] → The broader field (e.g., coaching, marketing, wellness).

• [authority signals] → Proof elements (e.g., testimonials, case studies, press mentions).

• [launch goal] → The measurable outcome you’re aiming for (e.g., 10 enrollments, €5K in revenue).

What You MUST Change Every Time

• [course topic]

• [offer type]

• [niche/audience]

• [price/positioning]

• [launch goal]

These define the core of your course offer. If you don’t replace them, the AI output will stay generic.

What You Can Change to Improve Results

• [industry] → Add only if your topic fits into a clear professional field. Helps with relevance.

• [authority signals] → Include if you already have testimonials, awards, or mentions. Optional, but increases trust.

• Tone & Voice → Keep persuasive/professional, but you can shift to casual, premium, or playful depending on your brand.

• Section Lengths → Default is ≤ 25 words. You can request longer descriptions if your niche requires more detail.

Quick Note

Use this template as a plug-and-play outline. Replace the mandatory placeholders, skim through optional ones, and you’ll get a structured, persuasive sales page draft in minutes—without needing to start from scratch.

Example Output:

Prompt 2: Emotional Hook Builder

Title: Emotional Hook Builder for a High-Converting [topic] Course Sales Page.

Purpose: To create 10 emotionally charged hooks for a [topic] course sales page, targeting [audience], tapping into frustrations, goals, and curiosity to drive conversions. The hooks are tailored for a €600 guide, ensuring bold, concise, and actionable outputs for solo creators.

## Role & Context Definition
- **Role**: You are a conversion copywriter and psychology-driven marketer with expertise in crafting emotionally resonant hooks for high-converting sales pages.
- **Audience**: [audience, e.g., solopreneurs, coaches, entrepreneurs] considering a [offer type, e.g., online course, accelerator] on [topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur craft hooks for a sales page promoting a €[price, e.g., high-ticket] [offer type] on [topic], targeting [audience] to achieve [launch goal, e.g., 10 enrollments].
- **Why It Matters**: Emotionally charged hooks grab attention, stop the scroll, and pull prospects into the sales page, boosting conversions.

## Goal & Success Metrics (SMART)
- **Goal**: Create 10 short emotional hooks (≤ 12 words each) for a [topic] [offer type] sales page, targeting [audience], mixing pain, goal, and curiosity angles to drive [launch goal].
- **Success Metric**: Hooks achieve 10%+ click-through rate when tested on X or email campaigns, driving engagement toward sales.

## 1-Line Context
Use this prompt to generate 10 emotional hooks for a [topic] [offer type] sales page, compelling [audience] to act.

## Prompt Instructions (Core Prompt)
You are a conversion copywriter. Create 10 emotional hooks (≤ 12 words each) for a sales page promoting a [offer type] on [topic] in [industry], targeting [audience]. Hooks should:
- Include 3 frustration-focused, 3 goal-focused, 3 curiosity-driven, and 1 hybrid (pain + promise).
- Highlight [pain points, e.g., tech overwhelm, inconsistent clients] and [desired goals, e.g., launch course, scale revenue].
- Be bold, emotional, punchy, and clear.
- Avoid jargon or generic claims.
- Output as a numbered list of 10 hooks.
- Add a brief intro on using hooks and a closing tip on testing.
- Use a persuasive, direct, professional tone.
Format as: Intro Paragraph + Numbered List (10 hooks) + Review Checklist + Condensed Version. Suggest placement (e.g., Google Doc).

## Structure & Flow
- **Intro Paragraph**: Explain how to use hooks (e.g., test in headlines, emails, social posts).
- **Numbered List**: 10 hooks (3 frustration, 3 goal, 3 curiosity, 1 hybrid).
- **Review Checklist**: Ensure emotional resonance, variety, and actionability.
- **Condensed Version**: One-line summary of hook types.
- **Closing Tip**: Testing and optimization strategies.

## Tone & Voice
- **Tone**: Bold, emotional, direct, professional yet approachable.
- **Voice**: Compelling, e.g., “Stuck on course ideas? Launch in 30 days!” vs. “Learn course creation.”
- **Audience**: [audience] considering a [offer type] on [topic].
- **Example Voice Done Right**: “Tired of tech chaos? Launch your course with ease.”

## Constraints & Guidelines
- **Limits**: Exactly 10 hooks, ≤ 12 words each, total under 300 words.
- **Requirements**:
  - Mix 3 frustration-focused, 3 goal-focused, 3 curiosity-driven, 1 hybrid hook.
  - Address [pain points] and [desired goals].
  - Suit a solo creator for a €[price] [offer type].
  - Use bold, emotional language without jargon.
- **Banned Phrases**: Avoid “buy now,” “learn more,” or generic claims.
- **Precision**: Tailor to [topic], [audience], [pain points], [desired goals], [industry].

## Quality Assurance
- **Review Checklist**:
  - Do hooks address [pain points] and [desired goals] for [topic]?
  - Are hooks varied (frustration, goal, curiosity, hybrid)?
  - Are hooks concise, emotional, and actionable for [audience]?
- **Refinement**: Adjust based on feedback (e.g., sharpen emotional pull, clarify goals).
- **Alternative Version**: Summarize hook types in one line.
- **Validation**: Test with 3–5 [audience] for engagement and click-through potential.

## Benchmarks & Examples
- **Good Hook**: “Stuck on course ideas? Launch in 30 days!” (hybrid, emotional).
- **Weak Hook**: “Take my course now!” (generic, no emotion).
- **Good Curiosity Hook**: “What if your course sold out in weeks?”

## Iteration & Testing
- **Follow-Ups**:
  - “Adapt hooks for email subject lines for [topic].”
  - “Create 5 additional hooks for [audience].”
  - “Test hooks with A/B split for [launch goal].”
- **Testing**: Validate with X posts or email campaigns to measure click-through rates.

## Layered Variants
- **Short**: 5 hooks (1 frustration, 1 goal, 2 curiosity, 1 hybrid).
- **Medium**: 10 hooks (default).
- **Deep-Dive**: Add 5 hooks with emojis and sample placements.

## Presentation
- **Intro Paragraph**: Guidance on using hooks.
- **Numbered List**: 10 hooks with clear labels (frustration, goal, curiosity, hybrid).
- **Review Checklist**: Emotional resonance, variety, actionability.
- **Condensed Version**: One-line summary of hook types.
- **Closing Tip**: Testing strategies.

## Customization Options
- **Placeholders**: [topic], [audience], [pain points], [desired goals], [offer type], [price], [industry].
- **Example**: “Create 10 emotional hooks for an AI course creation online course, targeting solopreneurs.”
- **Enhancements**:
  - Add niche-specific pain points (e.g., “For leadership: Lack of authority”).
  - Include a Google Doc template for hook testing.
  - Suggest platforms (e.g., X for social testing, ConvertKit for emails).
- **Visual Guide**: Suggest a Notion board to organize hooks by type or a heatmap for testing results.

## Example Output (Dummy Data: Offer Type = Online Course, Topic = AI Course Creation, Industry = Coaching, Audience = Solopreneurs, Pain Points = Tech Overwhelm, No Clear Plan, Low Sales, Desired Goals = Launch Course, Build Authority, Passive Income, Price = High-Ticket, Launch Goal = 10 Enrollments)
**Intro Paragraph**  
These 10 emotional hooks for your €2,000 AI Course Creation Course grab solopreneurs’ attention, tapping into tech overwhelm, unclear plans, and dreams of passive income. Use them as headlines, subheads, or email subject lines. Test on X or in ConvertKit campaigns to find the top performers, aiming for a 10%+ click-through rate to drive 10 enrollments.

**Numbered List**  
1. Frustration: “Stuck on course ideas with no clear plan?”  
2. Frustration: “Tech overwhelm killing your course creation dreams?”  
3. Frustration: “Struggling to sell your expertise online?”  
4. Goal: “Launch your course and earn passive income.”  
5. Goal: “Build authority with a course that sells.”  
6. Goal: “Create a course in 30 days, effortlessly.”  
7. Curiosity: “What if your course sold out instantly?”  
8. Curiosity: “Can AI make course creation ridiculously simple?”  
9. Curiosity: “How do top coaches launch courses fast?”  
10. Hybrid: “No plan? Launch your course in 30 days!”  

**Review Checklist**  
- Do hooks address tech overwhelm, no plan, low sales, and goals for AI course creation? (Yes, all covered.)  
- Are hooks varied (frustration, goal, curiosity, hybrid)? (Yes, 3/3/3/1 split.)  
- Are hooks concise, emotional, and actionable for solopreneurs? (Yes, bold and ≤ 12 words.)  

**Condensed Version**  
10 hooks: 3 frustration (tech, plan, sales), 3 goal (launch, authority, income), 3 curiosity, 1 hybrid.

**Closing Tip**  
A/B test hooks on X or email campaigns to identify top performers. Optimize based on click-through data for maximum conversions!

## Follow-Up Prompt
“Adapt the above 10 emotional hooks for email subject lines for a [topic] course, targeting [audience].”

Placeholders (what they mean)

• [topic] → The subject of your course (e.g., AI course creation, leadership, design).

• [audience] → Who you’re selling to (e.g., solopreneurs, coaches, HR leaders).

• [offer type] → The format of your course (e.g., online course, bootcamp, accelerator).

• [price] → Price point or positioning (e.g., €600 mid-ticket, €2,000 high-ticket).

• [industry] → The larger field your course fits into (e.g., coaching, marketing, wellness).

• [pain points] → Core struggles your audience faces (e.g., tech overwhelm, low sales, lack of authority).

• [desired goals] → The transformations they want (e.g., launch fast, scale income, build credibility).

• [launch goal] → What you want to achieve (e.g., 10 enrollments, €5K in revenue).

What You MUST Change Every Time

• [topic]

• [audience]

• [offer type]

• [price]

• [pain points]

• [desired goals]

• [launch goal]

These make the hooks specific to your course and market. Without replacing them, the AI will generate generic, weak hooks.

What You Can Change to Improve Results

• [industry] → Optional, add if your niche fits into a clear professional field.

• Tone → Default is bold/professional. You can shift to casual, luxury, or aspirational depending on your brand.

• Hook Count → Default is 10. You can request 5 (short) or 15+ (deep dive).

• Angles → Default mix is frustration/goal/curiosity/hybrid. You can swap to urgency-driven, authority-driven, or opportunity-driven if needed.

Quick Note

This template is a fast hook generator. Swap in your placeholders, and you’ll get 10 emotionally charged hooks in under a minute. Use them for sales page headlines, email subject lines, or social posts. Test quickly and double down on what resonates.

Example Output:

Prompt 3: Long vs. Short-Form Analyzer

Title: Long vs. Short-Form Sales Page Analyzer for a [topic] Course.

Purpose: To recommend a short or long-form sales page for a [topic] course priced at €[price], targeting [audience], with must-have sections, reasoning, and test ideas. The recommendation is tailored for a €600 guide, ensuring a conversion-focused roadmap for solo creators.

## Role & Context Definition
- **Role**: You are a conversion strategist and direct-response copywriter with expertise in optimizing sales page length and structure for maximum conversions.
- **Audience**: [audience, e.g., solopreneurs, coaches, entrepreneurs] considering a [offer type, e.g., online course, accelerator] on [topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur decide between a short or long-form sales page for a €[price] [offer type] on [topic], targeting [audience] with [trust signals, e.g., testimonials, case studies] to achieve [launch goal, e.g., 10 enrollments].
- **Why It Matters**: Matching page length to price, audience, and complexity reduces friction and boosts conversions.

## Goal & Success Metrics (SMART)
- **Goal**: Recommend a short or long-form sales page for a [topic] [offer type] priced at €[price], targeting [audience], with must-have sections, reasoning, headline, CTA, urgency, and A/B test ideas, driving [launch goal].
- **Success Metric**: Outline supports a 5%+ conversion rate, actionable for a solo creator within 300 words.

## 1-Line Context
Use this prompt to recommend a short or long-form sales page for a [topic] [offer type], optimizing conversions for [audience].

## Prompt Instructions (Core Prompt)
You are a conversion strategist. For a [offer type] on [topic] in [industry], priced at €[price], aimed at [audience], with [trust signals, e.g., testimonials, case studies, or none] and a [sales cycle length, e.g., instant, consult] sales cycle, recommend a short or long-form sales page. Provide:
- Clear recommendation (short/long) with 3 reasons tied to price, audience, and trust.
- Must-have sections (short: 5–7; long: 8–12) with 1-line descriptions.
- Sample headline and subheadline.
- Suggested CTA text and urgency tactic.
- Two A/B test ideas.
Keep output ≤ 300 words, using punchy, conversion-focused language. Output as: Intro Paragraph + Recommendation & Reasoning + Must-Have Sections + Headline/Subheadline + CTA/Urgency + A/B Tests + Review Checklist. Suggest placement (e.g., Google Doc).

## Structure & Flow
- **Intro Paragraph**: Explain how to use the recommendation (e.g., guide copywriter/designer, test with audience).
- **Recommendation & Reasoning**: Short or long-form choice with 3 reasons.
- **Must-Have Sections**: List 5–12 sections with 1-line descriptions.
- **Headline/Subheadline**: Sample promise-driven headline and curiosity-driven subheadline.
- **CTA/Urgency**: Direct CTA text and urgency strategy.
- **A/B Tests**: Two test ideas for optimization.
- **Review Checklist**: Ensure alignment, actionability, and feasibility.

## Tone & Voice
- **Tone**: Punchy, conversion-focused, professional, clear.
- **Voice**: Actionable, e.g., “Use a long-form page to address tech fears” vs. “Write a sales page.”
- **Audience**: [audience] considering a [offer type] on [topic].
- **Example Voice Done Right**: “Short page for quick wins with minimal friction.”

## Constraints & Guidelines
- **Limits**: Recommendation ≤ 300 words, short (5–7 sections), long (8–12 sections), section descriptions ≤ 25 words.
- **Requirements**:
  - Clear short or long-form recommendation.
  - 3 reasons tied to price, audience, trust signals.
  - Include headline, subheadline, CTA, urgency, and 2 A/B tests.
  - Suit a solo creator for a €[price] course.
- **Banned Phrases**: Avoid “write a page,” “convert better,” or vague advice.
- **Precision**: Tailor to [topic], [price], [audience], [offer type], [trust signals], [sales cycle length].

## Quality Assurance
- **Review Checklist**:
  - Does recommendation align with [price], [audience], and [trust signals]?
  - Are sections specific, actionable, and conversion-focused?
  - Is output feasible for a solo creator?
- **Refinement**: Adjust based on feedback (e.g., clarify reasoning, streamline sections).
- **Alternative Version**: Summarize recommendation in one paragraph.
- **Validation**: Test with 3–5 [audience] for clarity and persuasion.

## Benchmarks & Examples
- **Good Reason**: “High price requires trust-building via testimonials.” (specific, tied to trust).
- **Weak Reason**: “Long pages are better.” (vague, no justification).
- **Good CTA**: “Enroll Now — Secure Your Spot!” (direct, urgent).

## Iteration & Testing
- **Follow-Ups**:
  - “Add FAQ section to the recommended format for [topic].”
  - “Turn into a Notion sales page template for [audience].”
  - “Provide sample copy for each section.”
- **Testing**: Validate with A/B tests on X or landing page analytics.

## Layered Variants
- **Short**: 4-section recommendation (Headline, Problem, Solution, CTA).
- **Medium**: Full recommendation with 5–12 sections (default).
- **Deep-Dive**: Add sample copy and interactive widget suggestions.

## Presentation
- **Intro Paragraph**: Guidance on implementation.
- **Recommendation & Reasoning**: Short/long choice with 3 reasons.
- **Must-Have Sections**: List with descriptions.
- **Headline/Subheadline**: Sample pair.
- **CTA/Urgency**: Text and tactic.
- **A/B Tests**: Two test ideas.
- **Review Checklist**: Alignment, actionability, feasibility.

## Customization Options
- **Placeholders**: [topic], [price], [audience], [offer type], [trust signals], [sales cycle length], [industry].
- **Example**: “Recommend a sales page format for an AI course creation course, €2,000, targeting solopreneurs.”
- **Enhancements**:
  - Add niche-specific objections (e.g., “For leadership: Fear of low impact”).
  - Include a Google Doc template link.
  - Suggest tools (e.g., Leadpages for hosting, Hotjar for testing).
- **Visual Guide**: Suggest a Notion board for section planning or a wireframe for layout.

## Example Output (Dummy Data: Offer Type = Online Course, Topic = AI Course Creation, Industry = Coaching, Price = €2,000, Audience = Solopreneurs, Trust Signals = 3 Testimonials + 1 Case Study, Sales Cycle Length = Consult, Launch Goal = 10 Enrollments)
**Intro Paragraph**  
This recommendation for your €2,000 AI Course Creation Course helps solopreneurs convert with a tailored sales page. Use it to guide your copywriter and designer in a Google Doc, then test with 3–5 prospects on X to optimize for a 5%+ conversion rate. Publish on Leadpages and track with Hotjar.

**Recommendation & Reasoning**  
**Recommendation**: Long-form sales page.  
**Reasons**:  
1. €2,000 price requires addressing high purchase friction with trust signals.  
2. Solopreneurs need education on AI course creation’s complexity.  
3. Testimonials and case study leverage trust for consult-based sales cycle.

**Must-Have Sections**  
- Headline: Promise transformation in 30 days.  
- Subheadline: Spark curiosity with ease of process.  
- Problem: Highlight tech overwhelm and sales struggles.  
- Solution: Present course as step-by-step system.  
- Benefits: List 7 outcomes like income and authority.  
- Module Breakdown: Outline course structure for clarity.  
- Social Proof: Showcase 3 testimonials and 1 case study.  
- FAQ: Address objections like time and tech fears.  
- Guarantee: Offer 30-day money-back promise.  
- Pricing Tiers: Detail course options and value.  
- Urgency: Highlight limited spots and bonuses.  
- CTA: Direct enrollment with clear action.

**Headline/Subheadline**  
Headline: Launch Your Profitable Course in 30 Days, No Tech Stress.  
Subheadline: Even if you’re starting from scratch with zero experience.

**CTA/Urgency**  
CTA: Reserve Your Spot — Start Today!  
Urgency: Enroll by Friday for €200 off + bonus AI toolkit.

**A/B Tests**  
1. Video hero vs. text-based hero for engagement.  
2. Full module breakdown vs. condensed summary for clarity.

**Review Checklist**  
- Does recommendation align with €2,000 price, solopreneurs, and trust signals? (Yes, addresses friction and complexity.)  
- Are sections specific, actionable, and conversion-focused? (Yes, e.g., “FAQ addresses objections.”)  
- Is output feasible for a solo creator? (Yes, structured for easy implementation.)  

## Follow-Up Prompt
“Add a FAQ section with sample questions to the above sales page recommendation for [topic], targeting [audience].”

Placeholders (what they mean)

• [topic] → The subject of your course (e.g., AI course creation, leadership, design).

• [price] → Your course’s price point (e.g., €600 mid-ticket, €2,000 high-ticket).

• [audience] → Target buyers (e.g., solopreneurs, coaches, marketers).

• [offer type] → The format of your offer (e.g., online course, bootcamp, membership).

• [trust signals] → Proof elements you can show (e.g., testimonials, case studies, awards, or none).

• [sales cycle length] → How fast the buying decision is made (e.g., instant checkout, consult call).

• [industry] → The broader field your course fits (e.g., coaching, marketing, wellness).

• [launch goal] → Target outcome (e.g., 10 enrollments, €5K sales).

What You MUST Change Every Time

• [topic]

• [price]

• [audience]

• [offer type]

• [trust signals]

• [sales cycle length]

These are the core variables. Without them, the AI cannot recommend the correct page length or sections.

What You Can Change to Improve Results

• [industry] → Optional; helps with relevance if your topic ties to a professional sector.

• [launch goal] → Not mandatory, but adds context for stronger recommendations.

• Depth of Sections → Default is ≤ 25 words. You can ask for longer section guidance if your page will be professionally designed.

• Tone → Default is punchy and professional. You can request casual, premium, or corporate depending on your brand voice.

Quick Note

This template is a decision-making tool. By swapping placeholders, you’ll quickly see whether to use a short or long-form sales page, with reasons tied to your price, audience, and trust signals. It saves time by preventing guesswork and giving you a ready-to-implement roadmap.

Example Output:

Mini Review: 

Pros:

• Eliminates “blank page syndrome.”

• Covers emotional, logical, and urgency angles.

• Helps tailor page length to your audience and price.

Cons:

• AI outputs can sound generic if not personalized.

• Overusing urgency or hooks can hurt trust.

Final Verdict:
A strong sales page is like a good story—it starts with a problem, builds trust, and ends with a clear invitation to act. With these prompts, you don’t need to be a pro copywriter to sell your course—you just need to bring your voice and vision.

Top 5 Industry News Bites

• Kajabi debuts AI copy blocks: instant persuasive headlines.

• ClickFunnels adds testimonial templates: structure your proof with ease.

• ThriveCart introduces urgency timers: scarcity that feels natural.

• Podia upgrades editor: drag-and-drop with AI-powered suggestions.

• Thinkific launches smart pricing insights: match page format to offer type.

Takeaways for Solopreneurs

1. Use prompts to outline first, then refine in your voice.

2. Match page length to your price and audience.

3. Keep urgency genuine—real deadlines and bonuses only.

Until next time, write sales pages that sell,

— Valentine.
Morphoices | The solopreneur’s favorite AI course creation companion.

P. S. — I want these to feel less like lessons and more like fuel for your creative fire. Did today’s edition spark anything new for you?