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  • 🌌 The Secret Weapon for Course Sales? Case Studies.

🌌 The Secret Weapon for Course Sales? Case Studies.

Use AI prompts to structure student success stories into proof that actually converts.

Author

Valentine Rustfiends
November 19, 2025

Lo

How to Sell Without Feeling Salesy. 🌌

— Case studies let your students do the talking—here’s the AI shortcut to make it work.

Estimated Reading Time: 5 Minutes. — Wednesday, November 19th, 2025.

Hello again, Morphoicers!

Testimonials are nice—but let’s be honest, they can feel a little flat on their own. “Loved the course!” doesn’t exactly move the needle.

What really sells is the story behind the testimonial. That’s where case studies come in: clear before-and-after journeys that make your course’s value undeniable.

This week in Tools of the Trade, we’re diving into AI prompts that turn raw student quotes into structured case studies that build trust and spark enrollments.

Today’s Tool: Case Study Prompts

Tool Type: AI Prompt Templates for Testimonials and Case Studies
Key Benefit: Transform testimonials into persuasive, story-driven case studies that highlight real student transformations.

How It Works

Think of AI as your case study editor. With the right prompts, it will:

  • Follow the Problem → Process → Result structure.

  • Expand quick quotes into full narratives.

  • Showcase transformation in a way that feels authentic, not salesy.

Prompt Frameworks

1. Case Study from Testimonial

TitleTestimonial-to-Case Study Generator for [topic].

Purpose: To craft a premium, actionable prompt that transforms a testimonial into a compelling case study for a solopreneur teaching [topic], showcasing transformation to build trust with [audience]. Designed for a €600 guide, this equips solopreneurs with narratives for sales pages, emails, or slide decks to drive conversions.


## Role & Context
- **Role**: You are a conversion copywriter and storytelling strategist specializing in high-ticket offers and transforming testimonials into compelling case studies.
- **Audience**: [audience, e.g., solopreneurs, coaches] engaging with a €[price point, e.g., 2,000+] [offer type, e.g., online course, coaching] on [topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur turn a testimonial into a 200–250-word case study for a €[price point] [offer type] on [topic], targeting [audience], for use on [channels, e.g., sales pages, emails], to achieve [launch goal, e.g., higher conversions].
- **Why It Matters**: Case studies turn vague praise into concrete, relatable narratives, showcasing measurable outcomes and emotional resonance to build trust and authority.

## Goal & Success Metrics (SMART)
- **Goal**: Transform a testimonial into a 200–250-word case study for [topic] using the Problem → Process → Result framework, including 1 emotional quote, 1 specific result, and a process summary, plus a 100-word social version.
- **Success Metric**: Case study drives ≥10% conversion increase when tested with [audience] on [channels] by November 30, 2025.

## 1-Line Context
Turn a testimonial into a 200–250-word case study for [topic], showcasing transformation to engage [audience] on [channels].

## Prompt Instructions (Core Prompt)
You are a conversion copywriter. Transform a testimonial into a 200–250-word case study for a solopreneur teaching [topic] for a €[price point] [offer type] in [industry], targeting [audience], for use on [channels]. Use this framework:
- Problem (client’s starting struggles/emotions, 2–3 sentences).
- Process (specific methods/tools from program, 2–3 sentences).
- Result (tangible wins and emotional outcome, 2–3 sentences, include 1 emotional quote, 1 specific result).
- Takeaway (1 sentence, what’s possible for future students).
Output as Markdown (200–250 words) with headings, conversational and empathetic tone, and a 100-word social version. Include Short (100-word) and Deep (400-word) variants. Suggest testing on [channels]. End with: “Say ‘Adapt case study’ for alternative formats.”

## Structure & Flow
- **Intro Sentence**: Case study purpose for [topic].
- **Headline**: “From [pain point] to [result]”.
- **Problem**: Client’s struggles/emotions (2–3 sentences).
- **Process**: Program methods/tools (2–3 sentences).
- **Result**: Wins with quote and specific result (2–3 sentences).
- **Takeaway**: Possibility for students (1 sentence).
- **Checklist**: Framework, authenticity, resonance.
- **Variants**: Short (100-word) and Deep (400-word) versions.
- **Testing Suggestion**: Test conversions on [channels].
- **Call to Action**: Alternative format instruction.

## Tone & Voice
- **Tone**: Conversational, empathetic, professional, storytelling-driven.
- **Voice**: Relatable, e.g., “She felt stuck, but my system changed that” vs. “Client achieved success.”
- **Audience**: [audience] engaging with a [offer type] on [topic].
- **Example Voice Done Right**: “Sarah was paralyzed by doubt, but my course gave her clarity and results.”

## Constraints & Guidelines
- **Limits**: 200–250 words (main), 100-word social version, 400-word deep variant.
- **Requirements**:
  - Follow Problem → Process → Result framework.
  - Include 1 emotional quote (direct/paraphrased) and 1 specific result (e.g., “€6K in sales”).
  - End with student-focused takeaway.
  - Suit a solo creator for a €[price point] offer.
  - Include Short and Deep variants.
- **Banned Phrases**: Avoid “they loved it,” “great results,” or generic terms.
- **Precision**: Tailor to [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].

## Quality Assurance
- **Review Checklist**:
  - Does the case study follow Problem → Process → Result?
  - Is it authentic, not salesy, for [audience]?
  - Does it balance emotional resonance and measurable proof?
  - Is output practical for a solo creator?
- **Refinement**: Adjust based on feedback (e.g., sharpen result, deepen emotion).
- **Alternative Version**: Summarize in a Notion one-pager with framework breakdown.
- **Validation**: Test with 3–5 [audience] on [channels] for conversion uplift (e.g., clicks, sign-ups).

## Benchmarks & Examples
- **Good Problem**: “Sarah was overwhelmed, doubting her course would ever sell.” (specific, emotional).
- **Weak Problem**: “Sarah had issues.” (vague, no emotion).
- **Good Result**: “She landed €6K in sales, saying, ‘I finally feel like a leader.’” (measurable, emotional).

## Iteration & Testing
- **Follow-Ups**:
  - “Condense into a one-paragraph testimonial for [topic].”
  - “Rewrite as an Instagram carousel for [audience].”
  - “Adapt into a 45-second video script for [offer type].”
- **Testing**: Share on [channels], track conversions (e.g., clicks, sign-ups) for metrics.

## Layered Variants
- **Short**: 100-word social case study.
- **Medium**: 200–250-word case study (default).
- **Deep**: 400-word story with detailed process and client context.

## Presentation
- **Intro Sentence**: Case study purpose.
- **Headline**: “From [pain point] to [result]”.
- **Problem**: Client struggles/emotions.
- **Process**: Program methods/tools.
- **Result**: Wins with quote and result.
- **Takeaway**: Student possibility.
- **Checklist**: Framework, authenticity, resonance.
- **Variants**: Short and Deep versions.
- **Testing Suggestion**: Conversion test on [channels].
- **Call to Action**: Alternative formats.

## Customization Options
- **Placeholders**: [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].
- **Example**: “Turn a testimonial into a case study for AI course creation, targeting solopreneurs, for sales pages.”
- **Enhancements**:
  - Add niche-specific cues (e.g., “For leadership: Highlight team impact”).
  - Include a Notion template for mapping case study elements.
  - Suggest tools (e.g., Canva for slide visuals, Descript for video scripts).
- **Visual Guide**: Suggest a Notion table for framework components or a flowchart for integrating into sales funnels.

## Example Output (Dummy Data: Offer Type = Online Course, Topic = AI Course Creation, Industry = Coaching, Audience = Solopreneurs, Price Point = €2,000, Channels = Sales Pages/Emails, Launch Goal = Higher Conversions)
**Case Study from Testimonial for AI Course Creation**

**Intro Sentence**  
This case study transforms a testimonial into a compelling narrative for AI course creation, showcasing transformation to build trust with solopreneurs on sales pages and emails.

**Headline**: From Self-Doubt to €6K in Course Sales

**Problem**  
Sarah, a solopreneur, was paralyzed by self-doubt, convinced her AI course idea wouldn’t sell. She felt overwhelmed, juggling ideas without a clear plan. “I was scared no one would buy,” she shared.

**Process**  
In my €2,000 course, Sarah learned to structure her course using AI tools for content clarity and a 3-step validation process. Weekly coaching helped her refine her offer and build confidence.

**Result**  
Within six weeks, Sarah launched her course, landing €6K in sales from 10 students. “I finally feel like a leader,” she said, glowing with confidence. Her course now impacts dozens.

**Takeaway**  
With my system, you can turn your expertise into a profitable AI course, just like Sarah.

**Checklist**  
- Does it follow Problem → Process → Result?  
- Is it authentic, not salesy, for solopreneurs?  
- Does it balance emotion (“scared”) and proof (€6K)?

**Short Variant (100 Words)**  
Sarah doubted her AI course would sell, feeling overwhelmed without a plan. My €2,000 course gave her AI tools and a 3-step validation process. In six weeks, she launched, earning €6K from 10 students. “I finally feel like a leader,” she said. My system can help you launch your course confidently. #AIcourse

**Deep Variant (400 Words)**  
[Expands with details like “Sarah’s notes were scattered across her desk,” process specifics like “module-by-module blueprint,” and outcomes like “her course now serves 50 students.”]

**Testing Suggestion**  
Share case study on sales pages and emails with 3–5 solopreneurs, tracking conversions (e.g., clicks, sign-ups) to confirm 10% uplift by November 30, 2025.

**Call to Action**  
Say “Adapt case study” for alternative formats.

## Follow-Up Prompt
“Condense this case study into a one-paragraph testimonial for a [topic] business targeting [audience].”

1. Template Placeholders

Replace these in every use:

  • [topic] – subject you teach (e.g., AI course creation, leadership, nutrition).

  • [audience] – who it’s for (e.g., solopreneurs, coaches, freelancers).

  • [offer type] – format of your product/service (e.g., online course, group program, coaching).

  • [price point] – cost of your offer (e.g., €600, €2,000).

  • [industry] – your niche category (e.g., education, marketing, wellness).

  • [channels] – where the case study will be used (e.g., sales pages, emails, slides).

  • [launch goal] – main outcome you want (e.g., higher conversions, more trust, more sign-ups).

2. Key Use Instructions

  • Purpose: Turns a testimonial into a structured 200–250 word case study that builds trust and drives conversions.

  • Framework: Always follow Problem → Process → Result → Takeaway.

  • Variants: The prompt outputs three versions:

    • Short (100 words, for social)

    • Medium (200–250 words, main case study)

    • Deep (400 words, detailed storytelling)

  • Voice: Conversational, empathetic, relatable — focus on transformation, not generic praise.

  • Mandatory elements: One emotional quote + one specific measurable result (e.g., “€6K in sales”).

3. General Notes

  • Must always change: All placeholders, otherwise the AI will generate vague content.

  • Optional improvements for stronger results:

    • Add precise numbers (sales, time saved, clients gained).

    • Include a vivid detail from the testimonial (e.g., “notes scattered across her desk”).

    • Adapt headline to highlight before/after (“From [pain point] to [result]”).

    • Test different versions on your chosen [channels] to see which converts best.

Example Output:

2. Case Study Interview Generator

Title: Case Study Interview Question Generator for [topic].

Purpose: To craft a premium, actionable prompt that generates five emotionally intelligent interview questions for a solopreneur teaching [topic], designed to elicit rich transformation stories from students for case studies. Tailored for a €600 guide, this equips solopreneurs with questions for sales pages, webinars, or social proof to boost conversions.


## Role & Context
- **Role**: You are a story-driven interviewer and case study strategist specializing in eliciting emotional, detailed transformation stories for high-ticket offers.
- **Audience**: [audience, e.g., solopreneurs, coaches] engaging with a €[price point, e.g., 2,000+] [offer type, e.g., online course, coaching] on [topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur create five interview questions to extract transformation stories from students of a €[price point] [offer type] on [topic], targeting [audience], for use on [channels, e.g., sales pages, webinars], to achieve [launch goal, e.g., higher conversions].
- **Why It Matters**: Thoughtful questions uncover authentic, story-rich testimonials that showcase struggles, breakthroughs, and results, enhancing trust and driving sales.

## Goal & Success Metrics (SMART)
- **Goal**: Generate five interview questions to elicit detailed transformation stories for [topic], covering struggles, failed attempts, course experience, results, and reflection, plus two follow-up questions and a three-question lite version.
- **Success Metric**: Questions yield responses enabling case studies with ≥10% conversion uplift when tested on [channels] by November 30, 2025.

## 1-Line Context
Create five interview questions to extract transformation stories for [topic], engaging [audience] on [channels].

## Prompt Instructions (Core Prompt)
You are a story-driven interviewer. Generate five interview questions for students of a €[price point] [offer type] on [topic] in [industry], targeting [audience], for use on [channels]. Questions should follow a transformation arc:
1. Early struggles/emotions.
2. Failed attempts before course.
3. Course experience/“aha” moment.
4. Tangible results/emotional transformation.
5. Reflection/recommendation.
Include two follow-up questions for deeper insights. Output as Markdown with numbered questions, conversational and empathetic tone, and a three-question lite version. Include Short (3 questions) and Deep (10 questions) variants. Suggest testing on [channels]. End with: “Say ‘Adapt questions’ for alternative formats.”

## Structure & Flow
- **Intro Sentence**: Questions’ purpose for [topic].
- **Intro Framing Line**: Conversation starter (1 sentence).
- **Five Core Questions**: Transformation arc (struggles, attempts, experience, results, reflection).
- **Bonus Follow-Ups**: Two questions for deeper insights.
- **Checklist**: Arc, story-richness, comfort.
- **Lite Version**: Three essential questions.
- **Variants**: Short (3 questions) and Deep (10 questions).
- **Testing Suggestion**: Test response quality on [channels].
- **Call to Action**: Alternative format instruction.

## Tone & Voice
- **Tone**: Conversational, curious, empathetic, encouraging storytelling.
- **Voice**: Natural, e.g., “Tell me about a time you felt stuck” vs. “Describe your experience.”
- **Audience**: [audience] engaging with a [offer type] on [topic].
- **Example Voice Done Right**: “What was going through your mind when you felt stuck before the course?”

## Constraints & Guidelines
- **Limits**: 5 core questions, 2 follow-ups, 3-question lite version, 10-question deep variant.
- **Requirements**:
  - Follow transformation arc (struggles, attempts, experience, results, reflection).
  - Prompt emotional and measurable responses (e.g., “What felt different?”).
  - Ensure questions are simple for a 30-minute interview.
  - Suit a solo creator for a €[price point] offer.
  - Include Short and Deep variants.
- **Banned Phrases**: Avoid “How was the course?”, “Did it help?”, or generic terms.
- **Precision**: Tailor to [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].

## Quality Assurance
- **Review Checklist**:
  - Do questions follow a transformation arc?
  - Do they prompt detailed, story-rich responses for [audience]?
  - Are they comfortable and open-ended?
  - Is output practical for a solo creator?
- **Refinement**: Adjust based on feedback (e.g., deepen emotional prompts, clarify results focus).
- **Alternative Version**: Summarize in a Notion one-pager with question breakdown.
- **Validation**: Test with 3–5 [audience] interviews, assessing response depth for case study use.

## Benchmarks & Examples
- **Good Question**: “What was the toughest part of your journey before the course, and how did it feel?” (specific, emotional).
- **Weak Question**: “What was your experience like?” (vague, surface-level).
- **Good Follow-Up**: “What’s one moment in the course that made you think, ‘This is working’?” (targets “aha” moment).

## Iteration & Testing
- **Follow-Ups**:
  - “Tailor questions for a video interview for [topic].”
  - “Create a Typeform version for [audience].”
  - “Adapt for group program testimonials.”
- **Testing**: Conduct interviews with 3–5 students, track response depth for case study conversion impact.

## Layered Variants
- **Short**: 3 essential questions (struggle, turning point, result).
- **Medium**: 5 core questions + 2 follow-ups (default).
- **Deep**: 10 questions for documentary-style interviews.

## Presentation
- **Intro Sentence**: Questions’ purpose.
- **Intro Framing Line**: Conversation starter.
- **Core Questions**: 5 numbered questions.
- **Bonus Follow-Ups**: 2 deeper questions.
- **Lite Version**: 3 essential questions.
- **Checklist**: Arc, story-richness, comfort.
- **Variants**: Short and Deep versions.
- **Testing Suggestion**: Response quality test.
- **Call to Action**: Alternative formats.

## Customization Options
- **Placeholders**: [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].
- **Example**: “Generate 5 questions for AI course creation, targeting solopreneurs, for sales pages.”
- **Enhancements**:
  - Add niche-specific cues (e.g., “For leadership: Focus on team impact”).
  - Include a Notion template for organizing questions/responses.
  - Suggest tools (e.g., Zoom for interviews, Otter for transcription).
- **Visual Guide**: Suggest a Notion table for question arc or a flowchart for integrating responses into sales funnels.

## Example Output (Dummy Data: Offer Type = Online Course, Topic = AI Course Creation, Industry = Coaching, Audience = Solopreneurs, Price Point = €2,000, Channels = Sales Pages/Webinars, Launch Goal = Higher Conversions)
**Case Study Interview Questions for AI Course Creation**

**Intro Sentence**  
These five interview questions elicit transformation stories from students of my €2,000 AI course creation course, building trust with solopreneurs for sales pages and webinars.

**Intro Framing Line**  
“I’d love to hear your honest journey—from where you started to the wins you’ve achieved with the course.”

**Core Questions**  
1. What was the toughest challenge you faced before joining the course, and how did it feel emotionally?  
2. What did you try on your own to create your course, and why didn’t those attempts work?  
3. Can you share a specific moment in the course when things clicked for you—what changed?  
4. What results did you achieve after the course, and how did it feel to see that progress?  
5. Looking back, what would you tell someone considering this course to help them succeed?

**Bonus Follow-Ups**  
6. Was there a tool or strategy from the course that surprised you with its impact?  
7. How has your confidence or mindset shifted since launching your course?

**Lite Version (3 Questions)**  
1. What was your biggest struggle before the course, and how did it feel?  
2. What was the turning point in the course that helped you move forward?  
3. What results did you achieve, and how did that change your perspective?

**Checklist**  
- Do questions follow a struggle-to-transformation arc?  
- Do they prompt detailed, emotional responses for solopreneurs?  
- Are they comfortable and open-ended?

**Short Variant (3 Questions)**  
1. What was your biggest struggle before the course?  
2. What course moment made things click?  
3. What results did you achieve?

**Deep Variant (10 Questions)**  
[Expands with questions like “What doubts held you back initially?” and “How did feedback shape your course launch?”]

**Testing Suggestion**  
Interview 3–5 solopreneurs using these questions, assessing response depth for case study creation and conversion uplift on sales pages/webinars by November 30, 2025.

**Call to Action**  
Say “Adapt questions” for alternative formats.

## Follow-Up Prompt
“Tailor these questions for a video interview for a [topic] business targeting [audience].”

1. Template Placeholders

Replace these each time:

  • [topic] – subject you teach (e.g., AI course creation, leadership).

  • [audience] – who you’re targeting (e.g., solopreneurs, coaches).

  • [offer type] – format of offer (e.g., online course, coaching, group program).

  • [price point] – cost of offer (e.g., €600, €2,000+).

  • [industry] – your niche (e.g., marketing, coaching, wellness).

  • [channels] – where you’ll use questions (e.g., sales pages, webinars, emails).

  • [launch goal] – desired outcome (e.g., more conversions, stronger testimonials).

2. Key Use Instructions

  • Purpose: Generates five interview questions that elicit story-rich, emotional transformation testimonials from students.

  • Framework: Follow a transformation arc:

    1. Struggles

    2. Failed attempts

    3. Course experience/aha moment

    4. Results (tangible + emotional)

    5. Reflection/recommendation

  • Variants: Includes:

    • Lite (3 questions) – quick interviews

    • Medium (5 questions + 2 follow-ups) – standard

    • Deep (10 questions) – detailed interviews

  • Tone: Conversational, empathetic, curiosity-driven. Questions should feel natural, not formal.

  • Mandatory: Open-ended questions that evoke emotions + measurable results.

3. General Notes

  • Must always change: Every placeholder, otherwise the questions stay vague.

  • Optional improvements for stronger results:

    • Add niche-specific focus (e.g., “team leadership,” “weight loss,” “content creation”).

    • Insert channel-specific framing (e.g., “Share as if you’re on camera for a webinar”).

    • Test which version (3, 5, or 10 questions) works best for your [audience].

    • Use real testimonials as input to refine follow-ups.

Example Output:

3. Storytelling Expansion

Title: Testimonial-to-Transformation Story Generator for [topic].

Purpose: To craft a premium, actionable prompt that expands a short testimonial into a 300-word transformation story for a solopreneur teaching [topic], creating an emotional, cinematic narrative to build trust with [audience]. Designed for a €600 guide, this equips solopreneurs with stories for blogs, newsletters, or sales pages to drive engagement.


## Role & Context
- **Role**: You are a conversion storyteller and brand journalist specializing in transforming brief testimonials into cinematic, emotional narratives for high-ticket offers.
- **Audience**: [audience, e.g., solopreneurs, coaches] engaging with a €[price point, e.g., 2,000+] [offer type, e.g., online course, coaching] on [topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur expand a short testimonial into a 280–320-word transformation story for a €[price point] [offer type] on [topic], targeting [audience], for use on [channels, e.g., blogs, sales pages], to achieve [launch goal, e.g., stronger engagement].
- **Why It Matters**: Expanding testimonials into vivid stories showcases the emotional and tangible impact of the creator’s program, fostering trust and emotional connection with potential students.

## Goal & Success Metrics (SMART)
- **Goal**: Transform a short testimonial into a 280–320-word story for [topic], using a Before → Turning Point → After → Takeaway arc, with emotional setup, turning point, and transformation, plus a 100-word summary.
- **Success Metric**: Story drives ≥10% engagement increase (e.g., time on page, clicks) when tested on [channels] by November 30, 2025.

## 1-Line Context
Expand a short testimonial into a 280–320-word transformation story for [topic], engaging [audience] on [channels].

## Prompt Instructions (Core Prompt)
You are a conversion storyteller. Expand a short testimonial into a 280–320-word transformation story for a solopreneur teaching [topic] for a €[price point] [offer type] in [industry], targeting [audience], for use on [channels]. Use this arc:
- Before (struggles/emotions, 2–3 sentences).
- Turning Point (“aha” moment, 2–3 sentences).
- After (measurable/emotional results, 3–4 sentences).
- Takeaway (what’s possible for students, 1–2 sentences).
Include 1 direct/paraphrased quote and 1 emotional descriptor per act (e.g., fear, hope). Output as Markdown (280–320 words) with headings, empathetic and cinematic tone, and a 100-word summary. Include Short (100-word) and Deep (600-word) variants. Suggest testing on [channels]. End with: “Say ‘Adapt story’ for alternative formats.”

## Structure & Flow
- **Intro Sentence**: Story purpose for [topic].
- **Title**: “From [struggle] to [result]”.
- **Before**: Student’s struggles/emotions (2–3 sentences).
- **Turning Point**: Key realization/action (2–3 sentences).
- **After**: Results with quote (3–4 sentences).
- **Takeaway**: Student possibility (1–2 sentences).
- **Checklist**: Flow, emotion, inspiration.
- **Variants**: Short (100-word) and Deep (600-word) versions.
- **Testing Suggestion**: Test engagement on [channels].
- **Call to Action**: Alternative format instruction.

## Tone & Voice
- **Tone**: Empathetic, cinematic, human, story-driven.
- **Voice**: Vivid, e.g., “She stared at her blank screen, paralyzed by fear” vs. “She struggled.”
- **Audience**: [audience] engaging with a [offer type] on [topic].
- **Example Voice Done Right**: “Maya’s doubt vanished when she saw her first sale, sparking joy.”

## Constraints & Guidelines
- **Limits**: 280–320 words (main), 100-word summary, 600-word deep variant.
- **Requirements**:
  - Follow Before → Turning Point → After → Takeaway arc.
  - Include 1 quote (direct/paraphrased) and 1 emotional descriptor per act.
  - End with student-focused takeaway.
  - Suit a solo creator for a €[price point] offer.
  - Include Short and Deep variants.
- **Banned Phrases**: Avoid “achieved success,” “changed my life,” or corporate terms.
- **Precision**: Tailor to [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].

## Quality Assurance
- **Review Checklist**:
  - Does the story flow naturally, not like an ad?
  - Is the turning point clear and emotional?
  - Does the transformation feel specific and inspiring?
  - Is it human, focusing on the student’s journey?
- **Refinement**: Adjust based on feedback (e.g., enhance sensory details, clarify results).
- **Alternative Version**: Summarize in a Notion one-pager with arc breakdown.
- **Validation**: Test with 3–5 [audience] on [channels] for engagement (e.g., time on page, clicks).

## Benchmarks & Examples
- **Good Before**: “Maya was terrified, convinced her course idea was too small to sell.” (vivid, emotional).
- **Weak Before**: “Maya had issues.” (flat, vague).
- **Good Takeaway**: “If Maya can launch a €2,000 course, you can too with the right system.” (specific, inspiring).

## Iteration & Testing
- **Follow-Ups**:
  - “Adapt story into a 3-post X thread for [topic].”
  - “Rewrite as a video script for [audience].”
  - “Condense for an Instagram carousel for [offer type].”
- **Testing**: Share on [channels], track engagement (e.g., time on page, sign-ups) for metrics.

## Layered Variants
- **Short**: 100-word summary for social proof.
- **Medium**: 280–320-word story (default).
- **Deep**: 600-word version for blogs/long-form assets.

## Presentation
- **Intro Sentence**: Story purpose.
- **Title**: “From [struggle] to [result]”.
- **Before**: Student struggles/emotions.
- **Turning Point**: “Aha” moment.
- **After**: Results with quote.
- **Takeaway**: Student possibility.
- **Checklist**: Flow, emotion, inspiration.
- **Variants**: Short and Deep versions.
- **Testing Suggestion**: Engagement test on [channels].
- **Call to Action**: Alternative formats.

## Customization Options
- **Placeholders**: [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].
- **Example**: “Expand a testimonial into a 300-word story for AI course creation, targeting solopreneurs, for sales pages.”
- **Enhancements**:
  - Add niche-specific cues (e.g., “For leadership: Highlight team impact”).
  - Include a Notion template for mapping story arc.
  - Suggest tools (e.g., Canva for visuals, Descript for video scripts).
- **Visual Guide**: Suggest a Notion table for arc components or a flowchart for integrating into marketing funnels.

## Example Output (Dummy Data: Offer Type = Online Course, Topic = AI Course Creation, Industry = Coaching, Audience = Solopreneurs, Price Point = €2,000, Channels = Blogs/Sales Pages, Launch Goal = Stronger Engagement)
**Transformation Story for AI Course Creation**

**Intro Sentence**  
This story expands a testimonial into a 300-word narrative for AI course creation, engaging solopreneurs on blogs and sales pages to drive trust and enrollment.

**Title**: From Self-Doubt to €6K in Course Sales

**Before**  
Maya was paralyzed by fear, staring at her laptop, convinced her AI course idea wouldn’t sell. She felt overwhelmed, juggling scattered notes with no clear plan. “I thought no one would value my expertise,” she later shared.

**Turning Point**  
Halfway through my €2,000 course, hope sparked when Maya used the AI-driven content planner I taught. “It hit me: my course could work if I followed a system,” she said. That clarity shifted her from doubt to action.

**After**  
By week eight, Maya launched her course, earning €6K from 10 students. Relief washed over her as she saw her first sale notification. “I finally feel like a real entrepreneur,” she beamed. Her course now impacts dozens, and she’s planning a second. Her confidence and income transformed, proving her expertise had value.

**Takeaway**  
If Maya can turn doubt into a €6K course launch, you can too with my proven system.

**Checklist**  
- Does the story flow naturally, not like an ad?  
- Is the turning point emotional and clear?  
- Does the transformation feel specific and inspiring?  
- Is it human, focusing on Maya’s journey?

**Short Variant (100 Words)**  
Maya doubted her AI course would sell, feeling overwhelmed with no plan. My €2,000 course’s AI planner sparked hope: “It hit me: I could do this.” She launched, earning €6K from 10 students. “I feel like an entrepreneur,” she said. If Maya can launch successfully, you can too with my system. #AIcourse

**Deep Variant (600 Words)**  
[Expands with sensory details like “Her desk was cluttered with sticky notes,” specifics like “3-step validation process,” and outcomes like “Her course now serves 50 students.”]

**Testing Suggestion**  
Share story on blogs and sales pages with 3–5 solopreneurs, tracking engagement (e.g., time on page, sign-ups) to confirm 10% uplift by November 30, 2025.

**Call to Action**  
Say “Adapt story” for alternative formats.

## Follow-Up Prompt
“Adapt this story into a 3-post X thread for a [topic] business targeting [audience].”

1. Template Placeholders

Replace these every time:

  • [topic] – subject of your program (e.g., AI course creation, leadership).

  • [audience] – who it’s for (e.g., solopreneurs, coaches, freelancers).

  • [offer type] – product/service format (e.g., online course, coaching, group program).

  • [price point] – cost (e.g., €600, €2,000+).

  • [industry] – niche (e.g., coaching, marketing, wellness).

  • [channels] – where you’ll use the story (e.g., sales pages, blogs, newsletters).

  • [launch goal] – outcome desired (e.g., more conversions, stronger engagement).

2. Key Use Instructions

  • Purpose: Expand a short testimonial into a 280–320 word “mini-movie” story that builds trust and engagement.

  • Framework: Follow Before → Turning Point → After → Takeaway.

  • Variants:

    • Short (100 words, social proof).

    • Medium (280–320 words, main story).

    • Deep (600 words, long-form).

  • Tone: Cinematic, empathetic, vivid.

  • Mandatory Elements:

    • 1 direct/paraphrased quote.

    • 1 emotional word in each section (fear, hope, relief, etc.).

    • Headline “From [struggle] to [result]”.

3. General Notes

  • Must always change: All placeholders — otherwise story becomes vague or generic.

  • Optional improvements for stronger results:

    • Add specific numbers (sales, clients, time saved).

    • Insert sensory details (e.g., “sticky notes piled on her desk”).

    • Adapt testing channel (blogs, sales pages, or email) to see where it performs best.

    • Use quotes that capture both emotion and outcome.

Example Output:

4. Multiple Case Studies Summary

Title: Multiple Case Studies Summary Generator for [topic].

Purpose: To craft a premium, actionable prompt that summarizes three student case studies for a solopreneur teaching [topic], creating concise, persuasive mini-narratives to build trust with [audience]. Designed for a €600 guide, this equips solopreneurs with success stories for sales pages, social media, or email campaigns to drive enrollments.


## Role & Context
- **Role**: You are a case study storyteller and marketing copywriter specializing in transforming student results into compelling, concise narratives that enhance authority and drive conversions.
- **Audience**: [audience, e.g., solopreneurs, coaches] considering a €[price point, e.g., 2,000+] [offer type, e.g., online course, coaching] on [topic, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur summarize three student case studies for a €[price point] [offer type] on [topic], targeting [audience], for use on [channels, e.g., sales pages, social media], to achieve [launch goal, e.g., higher enrollments].
- **Why It Matters**: Concise case studies provide social proof, showcasing real transformations to build trust and persuade prospects to invest.

## Goal & Success Metrics (SMART)
- **Goal**: Summarize three student case studies for [topic] in [course/program name], each 100–150 words, covering student profile, problem, process, and result, with a closing line tying success to the course.
- **Success Metric**: Case studies drive ≥10% conversion increase when tested on [channels] by November 30, 2025.

## 1-Line Context
Summarize three case studies from [course/program name] on [topic], engaging [audience] on [channels].

## Input Requirements
- [topic]
- [course/program name]
- [audience profile]
- [case_study_data] (3 student stories with before/after details)
- [result_metrics] (specific ROI, numbers, testimonials if available)

## Prompt Instructions (Core Prompt)
You are a case study copywriter. Summarize three student case studies from [course/program name] on [topic] in [industry], targeting [audience], for use on [channels]. For each case study (100–150 words), include:
- Student Profile (demographics, background, niche, 1–2 sentences).
- Problem (pre-course struggles, 1–2 sentences).
- Process (course framework/tools used, 2–3 sentences).
- Result (tangible outcomes, e.g., revenue, growth, emotional shift, 2–3 sentences).
End each with: “Success enabled by [course/program name].” Output as Markdown with headings, inspiring and credible tone, and a 50-word mini-version per case study for social media. Include Short (50-word) and Deep (250-word) variants. Suggest testing on [channels]. End with: “Say ‘Adapt case studies’ for alternative formats.”

## Execution Steps (AI Output Structure)
- **Intro Sentence**: Case studies’ purpose for [topic].
- **Case Study 1**:
  - Student Profile
  - Problem
  - Process
  - Result
  - “Success enabled by [course/program name].”
- **Case Study 2**: Repeat structure.
- **Case Study 3**: Repeat structure.
- **Checklist**: Structure, persuasion, clarity.
- **Variants**: Short (50-word) and Deep (250-word) versions.
- **Testing Suggestion**: Test conversions on [channels].
- **Call to Action**: Alternative format instruction.

## Tone & Voice
- **Tone**: Inspiring, credible, customer-centered, conversational.
- **Voice**: Relatable, e.g., “Ana turned fear into €5K” vs. “Student succeeded.”
- **Audience**: [audience] considering a [offer type] on [topic].
- **Example Voice Done Right**: “Marcus went from chaos to €22K with a clear roadmap.”

## Constraints & Guidelines
- **Limits**: 100–150 words per case study (main), 50-word mini-versions, 250-word deep variants.
- **Requirements**:
  - Include student profile, problem, process, result.
  - Use 1 specific result metric per case study (e.g., “€5K in sales”).
  - End with “Success enabled by [course/program name].”
  - Suit a solo creator for a €[price point] offer.
  - Include Short and Deep variants.
- **Banned Phrases**: Avoid “they loved it,” “great course,” or generic terms.
- **Precision**: Tailor to [topic], [audience], [offer type], [price point], [industry], [channels], [launch goal].

## Quality Assurance
- **Review Checklist**:
  - Does each case study follow profile → problem → process → result?
  - Are stories persuasive and concise for [audience]?
  - Do results include specific metrics and emotional shifts?
  - Is output practical for a solo creator?
- **Refinement**: Adjust based on feedback (e.g., sharpen metrics, enhance storytelling).
- **Alternative Version**: Summarize in a Notion one-pager with case study breakdown.
- **Validation**: Test with 3–5 [audience] on [channels] for conversion uplift (e.g., clicks, sign-ups).

## Benchmarks & Examples
- **Good Profile**: “Ana, a freelance designer, dreamed of scalable income.” (specific, relatable).
- **Weak Profile**: “Ana was a student.” (vague, flat).
- **Good Result**: “She earned €5K in one week, feeling unstoppable.” (measurable, emotional).

## Iteration & Testing
- **Follow-Ups**:
  - “Adapt case studies for an Instagram carousel for [topic].”
  - “Rewrite as email campaign snippets for [audience].”
  - “Condense into one-paragraph summaries for [offer type].”
- **Testing**: Share on [channels], track conversions (e.g., clicks, sign-ups) for metrics.

## Workflow Link
Connect to Workflow: “Sales Page & Social Proof Assets” → collect student wins → summarize into case studies → deploy across [channels].

## Layered Variants
- **Short**: 50-word mini-version per case study for social media.
- **Medium**: 100–150-word case studies (default).
- **Deep**: 250-word versions for detailed sales pages.

## Presentation
- **Intro Sentence**: Case studies’ purpose.
- **Case Study 1**: Profile, problem, process, result, “Success enabled by [course/program name].”
- **Case Study 2**: Repeat structure.
- **Case Study 3**: Repeat structure.
- **Checklist**: Structure, persuasion, clarity.
- **Variants**: Short and Deep versions.
- **Testing Suggestion**: Conversion test on [channels].
- **Call to Action**: Alternative formats.

## Customization Options
- **Placeholders**: [topic], [course/program name], [audience profile], [case_study_data], [result_metrics], [offer type], [price point], [industry], [channels], [launch goal].
- **Example**: “Summarize 3 case studies for AI Course Accelerator, targeting solopreneurs, for sales pages.”
- **Enhancements**:
  - Add niche-specific cues (e.g., “For leadership: Highlight team impact”).
  - Include a Notion template for organizing case study data.
  - Suggest tools (e.g., Canva for visuals, Mailchimp for email integration).
- **Visual Guide**: Suggest a Notion table for case study components or a flowchart for funnel integration.

## Example Output (Dummy Data: Offer Type = Online Course, Topic = AI Course Creation, Course/Program Name = AI Course Accelerator, Audience Profile = Solopreneurs, Price Point = €2,000, Industry = Coaching, Channels = Sales Pages/Social Media, Launch Goal = Higher Enrollments, Case Study Data = 3 Student Stories, Result Metrics = Revenue, Growth, Transformation)
**Multiple Case Studies Summary for AI Course Creation**

**Intro Sentence**  
These three case studies from the AI Course Accelerator showcase solopreneur transformations, building trust on sales pages and social media to drive enrollments.

**Case Study 1 – Ana, Freelance Designer**  
Ana, a freelance graphic designer, yearned for scalable income but felt trapped by hourly work. Fearful her course idea wouldn’t sell, she joined the AI Course Accelerator. Using the validation framework, she tested her concept with a small audience and built a streamlined course. Within 60 days, Ana launched, earning €5,200 in her first week. “I went from doubt to unstoppable,” she said. Success enabled by AI Course Accelerator.

**Case Study 2 – Marcus, Marketing Consultant**  
Marcus, a seasoned consultant, struggled to package his expertise into a course. The Accelerator’s 90-day launch roadmap gave him structure and clarity. He created a €497 course, enrolling 45 students in 10 weeks, generating €22,000. “I finally have freedom,” he shared. Success enabled by AI Course Accelerator.

**Case Study 3 – Lila, Career Coach**  
Lila, a career coach, feared tech barriers would derail her course dreams. The Accelerator’s templates and automation tutorials simplified her funnel setup. Her evergreen campaign generated 120 leads and 18 sales (€9,000) in a month. “It runs on autopilot now,” she beamed. Success enabled by AI Course Accelerator.

**Checklist**  
- Does each case study follow profile → problem → process → result?  
- Are stories persuasive and concise for solopreneurs?  
- Do results include metrics (€5,200, €22,000, €9,000) and emotional shifts?

**Short Variant (50 Words Each)**  
- **Ana**: Freelancer Ana feared her course wouldn’t sell. The AI Course Accelerator’s validation framework helped her launch to €5,200 in a week. Success enabled by AI Course Accelerator. #AIcourse  
- **Marcus**: Consultant Marcus lacked course structure. The Accelerator’s roadmap led to a €497 course and €22,000. Success enabled by AI Course Accelerator.  
- **Lila**: Coach Lila dreaded tech. The Accelerator’s templates generated €9,000 on autopilot. Success enabled by AI Course Accelerator.

**Deep Variant (250 Words Each)**  
[Expands with details like “Ana’s small email list of 200,” process specifics like “3-step validation process,” and emotional shifts like “Lila’s relief at automation.”]

**Testing Suggestion**  
Share case studies on sales pages and social media with 3–5 solopreneurs, tracking conversions (e.g., clicks, sign-ups) to confirm 10% uplift by November 30, 2025.

**Call to Action**  
Say “Adapt case studies” for alternative formats.

## Follow-Up Prompt
“Adapt these case studies for an Instagram carousel for a [topic] business targeting [audience].”

1. Template Placeholders

Replace these every time:

  • [topic] – subject of your course/program (e.g., AI course creation, leadership).

  • [course/program name] – official name of your offer (e.g., AI Course Accelerator).

  • [audience profile] – who it’s for (e.g., solopreneurs, coaches, freelancers).

  • [case_study_data] – 3 student stories with before/after details.

  • [result_metrics] – outcomes (e.g., € revenue, leads, growth numbers, testimonials).

  • [offer type] – format of product/service (e.g., online course, coaching).

  • [price point] – cost (e.g., €600, €2,000).

  • [industry] – niche (e.g., marketing, wellness).

  • [channels] – where you’ll use the case studies (e.g., sales pages, emails, social media).

  • [launch goal] – outcome desired (e.g., higher enrollments, stronger conversions).

2. Key Use Instructions

  • Purpose: Converts three student wins into concise mini-stories that provide persuasive social proof.

  • Framework: For each case study (100–150 words), include:

    • Profile → Problem → Process → Result → Closing line (“Success enabled by [course/program name]”).

  • Variants:

    • Short (50 words, for social media).

    • Medium (100–150 words, default).

    • Deep (250 words, long-form).

  • Tone: Inspiring, credible, customer-centered.

  • Mandatory: At least one specific metric per case study (e.g., €5K, 120 leads, 45 students).

3. General Notes

  • Must always change: All placeholders + real student data, otherwise output will be generic.

  • Optional improvements for stronger results:

    • Add emotional details (fear, relief, excitement).

    • Use direct quotes from students when possible.

    • Match variants to the channel (short for social, medium for sales, deep for blogs).

    • Test on at least 2 different [channels] to see which version lifts conversions most.

Example Output:

Mini Review: Pros & Cons

Pros

  • Turns abstract praise into concrete proof.

  • Builds social trust without hype.

  • Works across multiple channels.

Cons

  • Requires student permission.

  • Too much polish can undercut authenticity.

Verdict: Case studies are social proof with a storyline. With AI prompts, you can scale them fast—while keeping them human.

Top 5 Industry News

  1. Thinkific adds Success Stories block – Drop case studies into your sales page.

  2. Kajabi launches Student Spotlight sections – Visual storytelling for member journeys.

  3. Podia upgrades Testimonial Manager – Organize and expand reviews into case studies.

  4. Circle rolls out Win Stories posts – Members share progress in real time.

  5. Mighty Networks debuts Member Journeys – Map student progress into story-driven paths.

Takeaway Toolkit

  • Use Problem → Process → Result as your backbone.

  • Expand quick testimonials into narratives with AI.

  • Share case studies everywhere—sales pages, emails, communities.

Until next time, let your students’ stories do the selling.


— Valentine.
Morphoices | The solopreneur’s favorite AI course creation companion.

P. S. — You’re early in this — and so am I. Thanks for being part of the first chapter of Morphoices. Your feedback means everything right now.

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