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Estimated Reading Time: 5 minutes. — Saturday, April 19th , 2025.

Hello there, Morphoicers!

Welcome to this week’s edition of Morphoices /Case Study Corner/, where we break down what’s actually working in the world of course creation—so you can steal the smart stuff and skip the rest.

Today, we’re unpacking Harvard University’s recent hit, Product Management Online Course: From Design to Launch. It’s a great example of combining credibility, strategy, and smart marketing to make serious waves.

Let’s get into it.

Setting the Scene: Harvard Hits the Mark

On April 3, 2025, Harvard launched a new online course for product managers—and let’s just say, it didn’t exactly fly under the radar. With high enrollment numbers and rave reviews, this course is a goldmine of lessons for any learning pro planning their next launch.

Course Snapshot:

• Launched by: Harvard University

• Audience: Aspiring and current product managers looking to upskill

• Results: Strong enrollments + glowing participant feedback
  See the course →

Step 1: A Strong Concept Meets Market Demand

What worked: Harvard leaned on its reputation and focused on a high-demand topic. That combo? Hard to beat.

Why it clicked:

• The course delivers exactly what product managers are looking for: hands-on, real-world skills.

• Industry insights and expert case studies made it more than just another “online certificate.”

Takeaway: Lead with relevance. Prestige helps—but aligning with real needs is what drives action.

Step 2: Marketing That Actually Converts

What worked: A multi-channel strategy that kept things simple, strategic, and benefit-focused.

Their playbook:

• Social media, email newsletters, and pro network partnerships

• Testimonials from respected voices in the field

• Previews of the curriculum that sparked curiosity

Takeaway: You don’t need to be everywhere—just where it matters, with messaging that moves.

Step 3: Engagement That Doesn’t Fade After Sign-Up

What worked: Harvard kept learners engaged with a blend of access and community.

Engagement wins:

• Live Q&As with instructors and guest experts

• A members-only forum that made networking feel natural, not forced

Takeaway: Build touchpoints after the buy-in. That’s where retention lives.

Industry Buzz:

What’s Trending in EdTech Right Now

Here’s what’s making headlines—and what it means for course creators like you:

• Duolingo Talks AI in Ed – Expect more personalized learning as AI moves front and center. (Axios)

• Cengage Rolls Out AI Assistants – 100+ products are getting an AI upgrade by Fall. (Cengage)

• Classover’s AI Tutoring is Coming – Pilot launches slated for late 2025. (Morningstar)

• Blackboard’s April Updates Are Live – Gradebook, mastery learning, and design tools are all getting love. (Anthology)

• Canva Create 2025 Goes Online – Tune in April 10 to catch new launches. (Canva)

Key Takeaways:

How to Apply This to Your Course

Here’s how to put Harvard’s strategy to work—no Ivy League degree required:

• Lean into your strengths: Whether it’s brand credibility or niche authority, use it.

• Solve a real problem: Make sure your offer aligns with current industry gaps.

• Go multi-channel: Don’t just post—promote where your audience actually is.

• Keep the energy up: Build a community and give your learners ways to engage.

That’s a wrap on today’s Case Study Corner. Got a launch story you’re proud of? Hit reply and share the win—we just might feature it.

Until next time, keep building boldly,

Valentine.

P. S. — This newsletter is a two-way street! If you have thoughts, questions, or feedback, hit reply—I actually read every response.