Discover how to turn one course into Basic, Pro, and Premium offers in minutes. 🌌

— One course, three prices — which will your students choose?

Estimated Reading Time: 5 Minutes. — Wednesday, August 20th, 2025.

Hello again, Morphoicers!

You’ve got your course — but are you also sitting on untapped revenue?

One course doesn’t have to equal one offer.

With the right packaging, a single course can transform into a full-on menu: budget-friendly, value-packed, and premium-level irresistible.

This week in Tools of the Trade, we’re showing you how to turn one course into three offers using AI prompts.

With a smart pricing ladder, you’ll capture learners at every level — while giving your biggest fans a premium way to dive deeper.

Let’s get started!

Today’s Tool: Tiered Course Offer Prompts

Tool Type: AI Prompt Templates for Monetization & Upselling
Key Benefit: Quickly map out Basic, Pro, and Premium versions of your course that boost revenue and keep students happy.

How It Works

AI can help you design tiered packages that:

• Fit different budgets without undercutting value

• Add bonuses without piling on your workload

• Create natural upsells through exclusives and extras

Prompt 1: 3-Tier Course Offer Generator

Purpose: To create a 3-tier course offer structure for an AI-driven course, designed to appeal to different budgets, increase perceived value, and encourage upsells through a compelling Premium tier.

Title: AI-Generated 3-Tier Course Offer Generator for AI-Driven Course.

Refined AI Prompt Template – 3-Tier Course Offer Generator

Funnel Stage: Sales → Offer Design & Packaging
Output Type: Tiered course offer structure with pricing, features, and Premium exclusives
Workflow Link: [Sales → Offer Creation → Pricing & Packaging]
1-Line Context: Design a 3-tier course offer (Basic, Pro, Premium) for a €[price range] [offer type] about [topic], appealing to [niche/audience] and driving upsells.

1. Role Assignment
You are a course creation strategist and pricing expert skilled in structuring tiered offers for AI-driven courses. You excel at balancing value, psychology, and feasibility to appeal to [niche/audience], encouraging upsells through a compelling Premium tier.

2. Goal
Generate a 3-tier course offer (Basic, Pro, Premium) for a €[price range] [offer type] about [topic] targeting [niche/audience]. Include pricing suggestions, features per tier, and at least one exclusive Premium benefit to drive conversions.

3. Context / Background
Tiered offers enable [niche/audience] to choose based on budget and needs, anchoring value through a Premium tier. This prompt is designed for [offer type] such as online courses or bootcamps in the [industry/niche] industry, refining package design for maximum sales and student satisfaction.

4. Constraints
- Provide 3 clear tiers: Basic, Pro, Premium.
- Suggest realistic price points in €[price range] (e.g., low, mid, high-ticket).
- Ensure features increase logically in value across tiers.
- Include at least one exclusive Premium benefit (e.g., [exclusive benefit example]).
- Keep tier descriptions concise (≤ 40 words per tier).
- Ensure deliverables are feasible for solopreneurs or small teams in [industry/niche].
- Avoid vague features or unsustainable Premium benefits (e.g., unlimited coaching).

5. Input Variables
- [topic] → e.g., AI-driven customer support
- [niche/audience] → e.g., e-commerce store owners
- [offer type] → e.g., online course, bootcamp
- [industry/niche] → e.g., e-commerce, digital marketing
- [price range] → e.g., €100–2,000, mid-ticket
- [currency & pricing range] → e.g., EUR, €100–2,000
- [delivery style] → e.g., self-paced, cohort-based
- [exclusive benefit example] → e.g., 1:1 coaching, live Q&A, AI tool access
- [pain points] → e.g., technical overwhelm, time constraints
- [aspirations] → e.g., streamlined operations, business growth

6. Step-by-Step Instructions
- Define Basic tier with core learning materials addressing [pain points].
- Add enhancements (e.g., community, templates, group access) in Pro tier.
- Stack Premium tier with exclusives (e.g., [exclusive benefit example]) to align with [aspirations].
- Suggest pricing in €[price range] reflecting value progression and anchoring Premium.
- Ensure features are scalable for solopreneurs/small teams in [delivery style].
- Include a visual suggestion (e.g., pricing table) for marketing use.

7. Example Outputs
Example 1:
Topic: AI-Driven Customer Support
Niche/Audience: E-commerce store owners
Offer Type: Online course
Price Range: €100–1,500
Delivery Style: Self-paced
- Basic (€149): Core video lessons, setup checklist
- Pro (€499): Lessons, checklist, private community, AI templates
- Premium (€999): All of Pro, live Q&A, 1:1 AI strategy call

Example 2:
Topic: AI Marketing Automation
Niche/Audience: Marketing professionals
Offer Type: Bootcamp
Price Range: €200–2,000
Delivery Style: Cohort-based
- Basic (€199): Core modules, PDF guides
- Pro (€599): Modules, guides, community, weekly webinars
- Premium (€1,499): All of Pro, 2 live workshops, personalized campaign review

8. Optional Enhancements
- Add bonus digital products (e.g., AI templates, swipe files) to Pro/Premium.
- Offer limited-time discounts (e.g., 20% off for first 50 enrollees).
- Include certification or badges in Premium for [niche/audience].
- Bundle Premium with exclusive community or mastermind access.
- Suggest tiered payment plans for affordability.

9. Common Mistakes to Avoid
- Pricing tiers too close together, reducing upsell incentive.
- Overloading Basic tier, diminishing Pro/Premium value.
- Including unsustainable Premium benefits (e.g., unlimited 1:1 calls).
- Using vague feature descriptions (e.g., “access to resources”).
- Ignoring [pain points] or [aspirations] in feature design.

10. Final Prompt to AI
You are a course creation strategist and pricing expert. Create a 3-tier course offer (Basic, Pro, Premium) for a €[price range] [offer type] about [topic] for [niche/audience] in the [industry/niche] industry. Suggest pricing in [currency & pricing range], outline features for each tier addressing [pain points] and [aspirations], and include at least one exclusive Premium benefit (e.g., [exclusive benefit example]). Keep each tier description under 40 words. Ensure deliverables are feasible for solopreneurs/small teams in [delivery style]. Suggest a visual aid (e.g., pricing table) and [tracking metrics] for success.

11. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [delivery style] to tailor features.
  - Adjust [price range] for low, mid, or high-ticket audiences.
  - Include specific [exclusive benefit example] preferences (e.g., coaching vs. tools).
- Advanced Variations:
  - Variation 1: Design for [niche/audience] segments (e.g., beginners vs. advanced).
  - Variation 2: Focus on a single [pain point] (e.g., only time constraints).
  - Variation 3: Include upsell paths to additional [offer type] (e.g., coaching program).
- Visual/Structural Guides:
  - Suggest a pricing table mockup in Canva for sales pages.
  - Include a funnel diagram showing tier progression and upsell flow.

12. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Do features address [pain points] and [aspirations]?
- Clarity: Are tier descriptions concise and tangible?
- Value Progression: Does each tier logically increase in value?
- Feasibility: Are deliverables realistic for solopreneurs in [delivery style]?
- Impact: Do [tracking metrics] align with sales and upsell goals?
Refine to ensure the output is professional, actionable, and sales-focused.

13. Example Output
Topic: AI-Driven Customer Support
Niche/Audience: E-commerce store owners
Offer Type: Online course
Industry/Niche: E-commerce
Price Range: €100–1,500
Currency & Pricing Range: EUR, €100–1,500
Delivery Style: Self-paced
Pain Points: Technical overwhelm, time constraints
Aspirations: Streamlined operations, business growth
Exclusive Benefit Example: 1:1 AI strategy call

Output:
- Basic (€149): Core video lessons, setup checklist to simplify AI adoption.
- Pro (€499): Lessons, checklist, private community, AI chatbot templates for quick setup.
- Premium (€999): All of Pro, weekly live Q&A, 1:1 AI strategy call for growth.
- Visual Suggestion: Pricing table with feature comparison, designed in Canva.
- Tracking Metrics: Conversion rates, upsell rate to Premium via Thinkific analytics.

14. Workflow Link
Connect to Workflow: [Sales → Offer Creation → Pricing & Packaging]
- Define [topic] and [niche/audience] needs.
- Design tiers addressing [pain points] and [aspirations].
- Set pricing in [currency & pricing range] for [delivery style].
- Create marketing materials with pricing table.
- Track [tracking metrics] to optimize sales.

15. Implementation Guide
Use the output to structure sales page content, integrating the pricing table. Promote via email, X posts, and webinars. Monitor [tracking metrics] to assess tier performance and upsell success.

16. Final Notes
This prompt ensures a scalable, value-driven offer structure that aligns with [niche/audience] needs, maximizes revenue through upsells, and is feasible for solopreneurs or small teams in [industry/niche].

Placeholders & Their Use

• [topic] → The subject of your course (e.g., AI-driven customer support). Defines the learning focus.

• [niche/audience] → The target market (e.g., e-commerce store owners). Ensures relevance.

• [offer type] → Format of the product (e.g., online course, bootcamp). Shapes deliverables.

• [industry/niche] → Broader industry context (e.g., e-commerce, digital marketing). Positions the offer.

• [price range] → General pricing bracket (e.g., €100–2,000). Guides tier anchors.

• [currency & pricing range] → Currency and pricing spectrum (e.g., EUR, €100–1,500). For correct pricing.

• [delivery style] → How content is delivered (e.g., self-paced, cohort-based). Affects feasibility.

• [exclusive benefit example] → Premium-only perks (e.g., 1:1 coaching, live Q&A). Drives upsells.

• [pain points] → Main struggles of your audience (e.g., technical overwhelm, time constraints). Keeps offer problem-focused.

• [aspirations] → Desired outcomes (e.g., streamlined operations, growth). Makes the offer aspirational.

• [tracking metrics] → Success measures (e.g., conversion rates, upsell percentage). Tracks effectiveness.

What Solopreneurs Must Always Change

• [topic], [niche/audience], [offer type], [industry/niche], [price range], [currency & pricing range], [delivery style], [pain points], [aspirations].
  These ensure the output is specific to your market, product, and customers. Without them, the prompt stays generic and won’t convert.

What Can Be Changed to Improve Results (Optional)

• [exclusive benefit example] → Rotate or test which premium perk converts better (e.g., tools vs. coaching).

• [tracking metrics] → Choose different KPIs depending on goals (e.g., Premium uptake vs. refund rates).

• Add bonus enhancements → Such as templates, certifications, or discounts to strengthen mid/high tiers.

• Audience segmentation → You can adapt for sub-niches (e.g., beginners vs. advanced learners).

Example Output:

Prompt 2: Bonus Ideas for Each Tier

Purpose: To create scalable, low-maintenance bonus add-ons for a 3-tier AI-driven course, enhancing perceived value, encouraging upsells, and ensuring feasibility for solopreneurs or small teams.

Title: AI-Generated Bonus Ideas for 3-Tier AI-Driven Course.

Refined AI Prompt Template – Bonus Ideas for Each Tier

Funnel Stage: Sales → Offer Design & Packaging
Output Type: Bonus ideas list (tiered by Basic / Pro / Premium)
Workflow Link: [Sales → Offer Creation → Bonus Structuring]
1-Line Context: Suggest scalable, low-maintenance bonuses for a €[price range] [offer type] on [topic] for [niche/audience], with a standout Premium bonus.

1. Role Assignment
You are a course design strategist specializing in packaging AI-driven course offers with scalable, high-value bonuses. You excel at creating low-maintenance add-ons that enhance conversions, align with [aspirations], and avoid delivery overwhelm for solopreneurs or small teams.

2. Goal
Suggest bonus add-ons for Basic, Pro, and Premium tiers of a €[price range] [offer type] about [topic] for [niche/audience]. Ensure bonuses are scalable, low-maintenance, and include one standout Premium benefit to drive upsells.

3. Context / Background
Bonuses increase perceived value, boost conversions, and differentiate tiers for [niche/audience] in the [industry/niche]. Evergreen bonuses like templates or recordings minimize effort, while a Premium standout bonus (e.g., [premium standout bonus]) justifies upgrades. This prompt refines bonus structuring for [offer type].

4. Constraints
- Suggest 1–2 Basic bonuses for quick wins (e.g., templates, checklists).
- Suggest 2–3 Pro bonuses for expanded support (e.g., vaults, community access).
- Suggest 3–4 Premium bonuses, including one standout benefit (e.g., [premium standout bonus]).
- Keep bonuses scalable and low-maintenance, avoiding excessive 1:1 commitments.
- Ensure logical value progression across tiers.
- Keep descriptions concise (≤ 20 words per bonus).
- Ensure feasibility for solopreneurs/small teams in [delivery style].

5. Input Variables
- [topic] → e.g., AI-driven customer support
- [niche/audience] → e.g., e-commerce store owners
- [offer type] → e.g., online course, bootcamp
- [industry/niche] → e.g., e-commerce, digital marketing
- [price range] → e.g., €100–2,000
- [delivery style] → e.g., self-paced, cohort-based
- [premium standout bonus] → e.g., 1:1 AI strategy call, live workshop
- [pain points] → e.g., technical overwhelm, time constraints
- [aspirations] → e.g., streamlined operations, business growth

6. Step-by-Step Instructions
- List 1–2 Basic bonuses addressing [pain points] (e.g., templates, checklists).
- Suggest 2–3 Pro bonuses expanding support (e.g., Q&A vault, community access).
- Suggest 3–4 Premium bonuses, ending with a [premium standout bonus] aligning with [aspirations].
- Ensure bonuses increase in value logically across tiers.
- Keep bonuses scalable for [delivery style] and solopreneurs.
- Suggest a visual aid (e.g., bonus overview graphic) for marketing.

7. Example Outputs
Example 1:
Topic: AI-Driven Customer Support
Niche/Audience: E-commerce store owners
Offer Type: Online course
Delivery Style: Self-paced
- Basic: AI setup checklist, FAQ script template
- Pro: Chatbot template library, private community access, Q&A recording vault
- Premium: All Pro, case study pack, AI tool guide, 1:1 AI strategy call

Example 2:
Topic: AI Marketing Automation
Niche/Audience: Marketing professionals
Offer Type: Bootcamp
Delivery Style: Cohort-based
- Basic: Campaign planning template, metrics tracker
- Pro: Ad copy swipe file, resource vault, private podcast
- Premium: All Pro, funnel checklist, live workshop, personalized campaign review

8. Optional Enhancements
- Add themed names for bonuses (e.g., “AI Success Toolkit”).
- Pair bonuses with visuals (e.g., template mockups, vault screenshots).
- Offer a limited-time Premium bonus (e.g., early access to new module).
- Include certification or badges for Premium tier.

9. Common Mistakes to Avoid
- Overloading Basic with high-value bonuses, reducing upsell appeal.
- Including labor-intensive deliverables in lower tiers (e.g., 1:1 calls).
- Repeating similar bonuses across tiers, diluting differentiation.
- Failing to align bonuses with [pain points] or [aspirations].

10. Final Prompt to AI
You are a course design strategist. Suggest bonus add-ons for Basic, Pro, and Premium tiers of a €[price range] [offer type] about [topic] for [niche/audience] in the [industry/niche]. Ensure bonuses are scalable, low-maintenance, addressing [pain points] and [aspirations], with one standout Premium benefit (e.g., [premium standout bonus]). Provide concise descriptions (≤ 20 words each). Ensure feasibility for solopreneurs/small teams in [delivery style]. Suggest a visual aid (e.g., bonus graphic) and [tracking metrics].

11. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [premium standout bonus] to tailor bonuses.
  - Adjust bonuses for [delivery style] (e.g., self-paced vs. cohort-based).
  - Include specific [niche/audience] preferences (e.g., beginners vs. advanced).
- Advanced Variations:
  - Variation 1: Tailor for [niche/audience] segments (e.g., small vs. enterprise stores).
  - Variation 2: Focus on digital-only bonuses for lower maintenance.
  - Variation 3: Include bonuses tied to upsell paths (e.g., coaching program access).
- Visual/Structural Guides:
  - Suggest a Canva-designed bonus overview graphic for sales pages.
  - Include a tiered bonus progression diagram for marketing clarity.

12. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Do bonuses address [pain points] and [aspirations]?
- Scalability: Are bonuses feasible for solopreneurs in [delivery style]?
- Value Progression: Do bonuses logically increase in value?
- Clarity: Are descriptions concise and tangible (≤ 20 words)?
- Impact: Do [tracking metrics] align with conversion goals?
Refine to ensure the output is professional, actionable, and upsell-focused.

13. Example Output
Topic: AI-Driven Customer Support
Niche/Audience: E-commerce store owners
Offer Type: Online course
Industry/Niche: E-commerce
Price Range: €100–1,500
Delivery Style: Self-paced
Pain Points: Technical overwhelm, time constraints
Aspirations: Streamlined operations, business growth
Premium Standout Bonus: 1:1 AI strategy call

Output:
- Basic: AI setup checklist, chatbot script template
- Pro: Template library, community access, Q&A recording vault
- Premium: All Pro, case study pack, AI tool guide, 1:1 AI strategy call
- Visual Suggestion: Canva bonus graphic with tiered feature icons.
- Tracking Metrics: Upsell rate, bonus redemption rate via Thinkific analytics.

14. Workflow Link
Connect to Workflow: [Sales → Offer Creation → Bonus Structuring]
- Identify [pain points] and [aspirations] for [niche/audience].
- Design bonuses for [offer type] addressing needs.
- Structure bonuses for [delivery style] scalability.
- Integrate into sales materials with visual aid.
- Track [tracking metrics] to optimize conversions.

15. Implementation Guide
Use the output to enhance sales pages and webinars, highlighting bonuses. Promote via email and X posts. Monitor [tracking metrics] to assess bonus impact on upsells.

16. Final Notes
This prompt ensures scalable, value-driven bonuses that align with [niche/audience] needs, boost conversions, and are feasible for [industry/niche] solopreneurs.

Placeholders & Their Use

• [topic] → Course subject (e.g., AI-driven customer support).

• [niche/audience] → Target group (e.g., e-commerce store owners).

• [offer type] → Format of course/product (e.g., online course, bootcamp).

• [industry/niche] → Wider market/sector context (e.g., digital marketing).

• [price range] → Bracket for pricing (e.g., €100–2,000).

• [delivery style] → How it’s delivered (e.g., self-paced, cohort-based).

• [premium standout bonus] → Unique Premium-only perk (e.g., 1:1 strategy call, live workshop).

• [pain points] → Challenges to address (e.g., time constraints, overwhelm).

• [aspirations] → Desired results (e.g., efficiency, business growth).

• [tracking metrics] → Measures of success (e.g., upsell rate, bonus redemption rate).

What Solopreneurs Must Always Change

• [topic], [niche/audience], [offer type], [industry/niche], [price range], [delivery style], [pain points], [aspirations].
  These define your product and market fit. Without them, the AI produces generic, less useful outputs.

What Can Be Changed to Improve Results (Optional)

• [premium standout bonus] → Test different perks (coaching, workshops, tools) to see which drives most upgrades.

• [tracking metrics] → Adjust based on goals (conversion focus vs. engagement focus).

• Bonus styling → Add themed names or branded visuals for higher perceived value.

• Segmentation → Tailor for sub-audiences (e.g., beginners vs. advanced).

• Time-sensitive perks → Limited-time bonuses can create urgency for upsells.

Example Output:

Prompt 3: Upsell Email Draft

Purpose: To create a persuasive upsell email that encourages students who purchased the Basic tier of an AI-driven course to upgrade to the Pro tier, emphasizing added value, transformation, and urgency.

Title: AI-Generated Upsell Email Draft for AI-Driven Course Basic to Pro Upgrade.

Refined AI Prompt Template – Upsell Email Draft

Funnel Stage: Sales → Conversion Optimization (Upsell)
Output Type: Persuasive upsell email (Basic → Pro tier)
Workflow Link: [Sales → Post-Purchase Nurture → Upsell Campaign]
1-Line Context: Persuade students who bought the Basic tier of a €[basic price] [offer type] on [topic] to upgrade to Pro, highlighting value and [urgency trigger].

1. Role Assignment
You are a direct response copywriter skilled in persuasive email marketing, upselling, and customer retention strategies for AI-driven courses. You excel at crafting emails that leverage early student momentum to encourage upgrades by emphasizing transformation and urgency for [niche/audience].

2. Goal
Write a persuasive email (200–300 words) to encourage a student who purchased the Basic tier of a €[basic price] [offer type] about [topic] for [niche/audience] to upgrade to the Pro tier. Highlight [pro tier inclusions], emphasize [key transformation benefit], and create urgency with [urgency trigger].

3. Context / Background
Students who purchase the Basic tier of [offer type] often need additional support, tools, or community to fully achieve [key transformation benefit]. An upsell email sent 7–10 days post-purchase capitalizes on early engagement. Including [urgency trigger] like a discount or expiring bonus increases conversions for [niche/audience] in the [industry/niche].

4. Constraints
- Email length: 200–300 words in a scannable format.
- Tone: Warm, persuasive, encouraging.
- Structure: Hook → Highlight what’s missing → Present Pro tier value → Add urgency → Single CTA.
- Focus on [key transformation benefit], not just [pro tier inclusions].
- Include one clear CTA: [CTA link/button text].
- Avoid pushy language or multiple CTAs.
- Ensure alignment with [pain points] and [aspirations].

5. Input Variables
- [topic] → e.g., AI-driven customer support
- [niche/audience] → e.g., e-commerce store owners
- [offer type] → e.g., online course, bootcamp
- [industry/niche] → e.g., e-commerce, digital marketing
- [basic price] → e.g., €149
- [basic tier inclusions] → e.g., core video lessons, setup checklist
- [pro tier inclusions] → e.g., community access, AI templates, Q&A vault
- [key transformation benefit] → e.g., faster support automation, increased sales
- [urgency trigger] → e.g., €100 discount expiring in 72 hours
- [CTA link/button text] → e.g., “Upgrade to Pro Now”
- [pain points] → e.g., technical overwhelm, time constraints
- [aspirations] → e.g., streamlined operations, business growth
- [email platform] → e.g., ConvertKit, Mailchimp
- [tracking metrics] → e.g., open rate, upgrade conversion rate

6. Step-by-Step Instructions
- Hook: Acknowledge student’s progress with [basic tier inclusions].
- Highlight: Show limitations of Basic tier, tying to [pain points].
- Value: Present [pro tier inclusions] and [key transformation benefit] for [aspirations].
- Urgency: Emphasize [urgency trigger] (e.g., limited-time discount).
- CTA: Include a single, compelling call-to-action: [CTA link/button text].
- Suggest a visual aid (e.g., button graphic) for email design.

7. Example Outputs
Example 1:
Topic: AI-Driven Customer Support
Niche/Audience: E-commerce store owners
Offer Type: Online course
Basic Price: €149
Basic Tier Inclusions: Core video lessons, setup checklist
Pro Tier Inclusions: Community access, AI templates, Q&A vault
Key Transformation Benefit: Faster support automation
Urgency Trigger: €100 discount expiring in 72 hours
CTA Link/Button Text: “Upgrade to Pro Now”
Subject: Supercharge Your Store’s Support with Pro
Hi [Name], you’re killing it with the Basic AI-Driven Customer Support Course! But scaling your store takes more than lessons and checklists. The Pro tier unlocks AI templates, a vibrant community, and Q&A vaults to automate support faster. Upgrade now for €100 off — offer ends in 72 hours. [Upgrade to Pro Now]

Example 2:
Topic: AI Marketing Automation
Niche/Audience: Marketing professionals
Offer Type: Bootcamp
Basic Price: €199
Basic Tier Inclusions: Core modules, PDF guides
Pro Tier Inclusions: Ad copy swipe file, community, weekly webinars
Key Transformation Benefit: Higher campaign ROI
Urgency Trigger: Bonus funnel checklist expiring in 5 days
CTA Link/Button Text: “Get Pro Access Today”
Subject: Boost Your Campaigns with Pro Tools
Hi [Name], great start with the Basic AI Marketing Bootcamp modules! Want higher ROI? Pro adds ad copy swipes, community support, and weekly webinars. Grab the bonus funnel checklist if you upgrade in 5 days. [Get Pro Access Today]

8. Optional Enhancements
- Include a testimonial from a Pro-tier student showcasing [key transformation benefit].
- Add a countdown timer for [urgency trigger] in [email platform].
- Personalize with student’s name and specific progress (e.g., completed Module 1).
- Suggest a follow-up email for non-converters.

9. Common Mistakes to Avoid
- Sounding pushy or guilt-tripping about Basic tier limitations.
- Focusing on [pro tier inclusions] without tying to [key transformation benefit].
- Including multiple CTAs, diluting focus.
- Omitting [urgency trigger], weakening conversion drive.

10. Final Prompt to AI
You are a direct response copywriter. Write a persuasive upsell email (200–300 words) to encourage a student who purchased the Basic tier of a €[basic price] [offer type] about [topic] for [niche/audience] in the [industry/niche] to upgrade to Pro. Highlight limitations of [basic tier inclusions], emphasize [pro tier inclusions] and [key transformation benefit] addressing [pain points] and [aspirations], and create urgency with [urgency trigger]. Use a warm, persuasive tone, structure as hook → what’s missing → Pro value → urgency → CTA ([CTA link/button text]). Suggest a visual aid (e.g., button graphic) and [tracking metrics] for [email platform].

11. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [urgency trigger] to tailor the email.
  - Adjust tone for [niche/audience] preferences (e.g., encouraging for beginners).
  - Include specific [pro tier inclusions] or progress milestones for personalization.
- Advanced Variations:
  - Variation 1: Target [niche/audience] segments (e.g., small vs. enterprise stores).
  - Variation 2: Focus on a single [pain point] for a shorter email.
  - Variation 3: Include a Pro-tier student testimonial for credibility.
- Visual/Structural Guides:
  - Suggest a Canva-designed CTA button graphic for [email platform].
  - Include a funnel diagram showing post-purchase to upsell conversion flow.

12. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Does the email address [pain points] and [aspirations]?
- Persuasion: Is the [key transformation benefit] compelling for [niche/audience]?
- Urgency: Does [urgency trigger] motivate action?
- Clarity: Is the CTA ([CTA link/button text]) clear and singular?
- Usability: Is the email ready for [email platform] with [tracking metrics]?
Refine to ensure the email is persuasive, concise, and conversion-focused.

13. Example Output
Topic: AI-Driven Customer Support
Niche/Audience: E-commerce store owners
Offer Type: Online course
Industry/Niche: E-commerce
Basic Price: €149
Basic Tier Inclusions: Core video lessons, setup checklist
Pro Tier Inclusions: Community access, AI chatbot templates, Q&A recording vault
Key Transformation Benefit: Faster support automation
Urgency Trigger: €100 discount expiring in 72 hours
CTA Link/Button Text: “Upgrade to Pro Now”
Pain Points: Technical overwhelm, time constraints
Aspirations: Streamlined operations, business growth
Email Platform: ConvertKit
Tracking Metrics: Open rate, upgrade conversion rate

Output:
Subject: Scale Your Store Faster with Pro Access
Hi [Name], you’re making great progress with the Basic AI-Driven Customer Support Course’s lessons and checklist! But technical overwhelm can slow you down. The Pro tier unlocks AI chatbot templates, a supportive community, and Q&A vaults to automate your support faster, saving time and boosting sales. Over 200 store owners have streamlined operations with Pro. Upgrade now for €100 off — this deal ends in 72 hours. Don’t miss out on scaling your store efficiently. [Upgrade to Pro Now]
- Visual Suggestion: Canva-designed “Upgrade to Pro” button with timer graphic.
- Tracking Metrics: Monitor open rate and upgrade conversion rate via ConvertKit analytics.

14. Workflow Link
Connect to Workflow: [Sales → Post-Purchase Nurture → Upsell Campaign]
- Identify students who purchased Basic tier via [email platform].
- Send upsell email 7–10 days post-purchase.
- Highlight [pro tier inclusions] and [key transformation benefit].
- Use [urgency trigger] to drive action to [CTA link/button text].
- Track [tracking metrics] to optimize conversions.

15. Implementation Guide
Use the email in [email platform] with automated triggers 7–10 days post-purchase. Integrate the CTA button and track [tracking metrics]. Follow up with non-converters using a second email.

16. Final Notes
This prompt ensures a persuasive, value-driven upsell email that aligns with [niche/audience] needs, maximizes conversions, and is feasible for [industry/niche] solopreneurs.

Placeholders & Their Use

• [topic] → Course subject (e.g., AI-driven customer support).

• [niche/audience] → Target buyers (e.g., e-commerce store owners).

• [offer type] → Product format (e.g., online course, bootcamp).

• [industry/niche] → Wider sector (e.g., digital marketing).

• [basic price] → Entry-tier cost (e.g., €149).

• [basic tier inclusions] → What the Basic plan includes (e.g., lessons, checklist).

• [pro tier inclusions] → Features of Pro (e.g., templates, community).

• [key transformation benefit] → The core outcome Pro unlocks (e.g., faster automation, higher ROI).

• [urgency trigger] → Scarcity driver (e.g., discount, expiring bonus).

• [CTA link/button text] → Clear call-to-action wording (e.g., “Upgrade to Pro Now”).

• [pain points] → Struggles addressed (e.g., overwhelm, lack of time).

• [aspirations] → Desired results (e.g., growth, streamlined systems).

• [email platform] → Tool used (e.g., ConvertKit, Mailchimp).

• [tracking metrics] → How you measure success (e.g., open rate, upgrade conversions).

What Solopreneurs Must Always Change

• [topic], [niche/audience], [offer type], [industry/niche], [basic price], [basic tier inclusions], [pro tier inclusions], [key transformation benefit], [urgency trigger], [CTA link/button text].
  These anchor the email to your product, positioning, and customer psychology. Leaving them generic reduces impact.

What Can Be Changed to Improve Results (Optional)

• [pain points] / [aspirations] → Swap in more specific language for resonance.

• [urgency trigger] → Test discounts, expiring bonuses, or exclusive access.

• [CTA link/button text] → A/B test different phrasing (“Get Pro Access Today” vs. “Upgrade Now”).

• Testimonials / proof → Optional, adds credibility and boosts conversions.

• [tracking metrics] → Adjust depending on focus (e.g., click-through rate vs. actual upgrades).

Example Output:

Mini Review: Pros & Cons

Pros

• Maximizes revenue from a single course

• Appeals to budget learners and premium buyers

• AI speeds up brainstorming and packaging

Cons

• Requires clear differentiation between tiers

• Premium tiers may need more delivery effort

Final Verdict:
Tiered pricing gives you three offers without three courses. With the right AI prompts, you can design, test, and refine them in minutes — and finally stop leaving money on the table.

Top 5 Industry News Items

1. Teachable launches “Course Bundles” – Ideal for Pro and Premium upsells.

2. Thinkific adds tiered pricing tools – Easier to manage multiple offers.

3. Kajabi integrates bonus delivery automation – Auto-send templates and workbooks.

4. Podia tests coaching add-ons – Premium buyers can tack on 1:1 calls.

5. Circle rolls out paid community tiers – Perfect for Pro/Premium group offers.

Takeaways and Best Uses

• Start simple: Basic = lessons, Pro = lessons + bonuses, Premium = coaching or exclusives.

• Use AI prompts to brainstorm low-maintenance add-ons.

• Time your upsell emails right for maximum conversions.

Until next time, keep packaging smart,

— Valentine.
Your favorite AI companion for building profitable, scalable courses.

P. S. — I’m toying with the idea of adding a “Quick Win of the Week.” Would you like one super-actionable tip in every issue?