Keep members coming back for more.🌌

— Build a membership content calendar that actually sticks—with 3 simple AI prompts.

Estimated Reading Time: 5 Minutes. — Wednesday, October 1st, 2025.

Hello again, Morphoicers,

Running a membership site is like running a café—you can’t serve the same stale menu month after month and expect customers to keep lining up.

Consistent, fresh content is what keeps members coming back for more. But without a plan, it’s all too easy to slip into last-minute scrambling—or worse, lose members altogether.

This week in Tools of the Trade, we’re pulling back the curtain on AI-powered prompt frameworks that make content planning effortless.

With the right prompts, you can map out a 12-month calendar filled with variety, progression, and just the right rhythm to keep your members engaged.

Today’s Tool: Membership Content Calendar Prompts

Tool Type: AI Prompt Templates for Membership Content Planning
Key Benefit: Design a year’s worth of engaging, structured content in minutes—balancing live, recorded, and downloadable resources with zero stress.

How It Works

Think of AI as your behind-the-scenes content strategist. It helps you:

• Build a 12-month calendar with ready-to-go monthly themes.

• Balance formats (live sessions, recorded lessons, quick downloads).

• Align content with seasons and member growth stages.

Prompt Frameworks

Prompt 1: 12-Month Content Calendar.

Title:
1-Year Content Plan for a [niche] Membership to Help [audience] Reach [transformation].

Purpose:
This is a simple 12-month plan for your [niche] membership. Each month has a theme with live sessions, easy-to-follow lessons, and handy resources to keep things fresh and fun. It’s designed to keep your members motivated and making progress, while being easy for a solo creator to run as a premium program.

## Role & Context Definition
- **Role**: You are a membership content architect with expertise in designing year-long content journeys that sustain engagement and drive transformation for premium memberships.
- **Audience**: [audience profile, e.g., solopreneurs, coaches, consultants] enrolled in a [offer type, e.g., membership, mastermind, community program] on [niche, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur deliver a [offer type] on [niche], creating a 12-month content plan to guide members toward [transformation, e.g., launch a course, reach €10k/month] with monthly touchpoints.
- **Why It Matters**: A themed, progressive roadmap keeps members motivated, ensures value, and supports long-term transformation without content fatigue.

## Goal & Success Metrics (SMART)
- **Goal**: Create a 12-month content calendar for a [offer type] on [niche], with monthly themes, 1 live session, 1 recorded lesson, and 1 downloadable resource, driving [audience profile] toward [transformation].
- **Success Metric**: Maintain 80%+ member engagement (e.g., session attendance, resource downloads) and measurable progress toward [transformation] by Month 12.

## 1-Line Context
Use this prompt to build a 12-month content calendar for a [niche] [offer type], guiding [audience profile] to [transformation] with themed monthly touchpoints.

## Prompt Instructions (Core Prompt)
You are a membership content architect. Create a 12-month content calendar for a [offer type] on [niche] in [industry], helping [audience profile] achieve [transformation]. The calendar should:
- Cover 12 months, each with a unique theme showing progression (start → growth → mastery).
- Include 1 live session, 1 recorded lesson, and 1 downloadable resource per month (descriptions ≤ 20 words each).
- Ensure touchpoints reinforce the theme and connect to [transformation].
- Be deliverable via [delivery style, e.g., live coaching, pre-recorded modules, templates].
- Output as a table: Month #, Theme, Live Session, Recorded Lesson, Downloadable Resource.
- Add a brief intro on using the calendar and a closing tip on maintaining engagement.
- Use a supportive, clear, action-focused tone.
Format as: Intro Paragraph + Table (12 rows) + Review Checklist + Condensed Version. Suggest placement (e.g., Notion calendar).

## Structure & Flow
- **Intro Paragraph**: Explain how to use the calendar (e.g., schedule sessions, track engagement).
- **Table**:
  - Month #: 1–12
  - Theme: Progressive milestone toward [transformation]
  - Live Session: 1 interactive event (≤ 20 words)
  - Recorded Lesson: 1 pre-recorded content piece (≤ 20 words)
  - Downloadable Resource: 1 actionable tool (≤ 20 words)
- **Review Checklist**: Ensure progression, variety, and feasibility.
- **Condensed Version**: One-line summary per month.
- **Closing Tip**: Maintain engagement through the year.

## Tone & Voice
- **Tone**: Supportive, clear, action-focused, professional yet approachable.
- **Voice**: Actionable, e.g., “Join our live Q&A to refine your course idea” vs. “Learn about course creation.”
- **Audience**: [audience profile] in a [offer type] on [niche].
- **Example Voice Done Right**: “Month 1: Kickstart your course with a live ideation session.”

## Constraints & Guidelines
- **Limits**: 12 months, 1 live session, 1 recorded lesson, 1 resource per month, descriptions ≤ 20 words each.
- **Requirements**:
  - Themes must show progression toward [transformation] (start → growth → mastery).
  - Include 3 touchpoints per month (live, recorded, resource).
  - Suit a solo creator delivering via [delivery style].
  - Avoid repetitive themes or generic content (e.g., “learn more”).
- **Banned Phrases**: Avoid “explore topic,” “general Q&A,” or vague descriptions.
- **Precision**: Tailor to [niche], [transformation], [audience profile], [offer type], [delivery style].

## Quality Assurance
- **Review Checklist**:
  - Do themes show clear progression toward [transformation]?
  - Are touchpoints varied and specific to [niche]?
  - Is the plan feasible for a solo creator using [delivery style]?
- **Refinement**: Adjust based on feedback (e.g., diversify touchpoints, clarify themes).
- **Alternative Version**: Provide a condensed one-line version per month.
- **Validation**: Test with 3–5 [audience profile] for engagement and clarity.

## Benchmarks & Examples
- **Good Theme**: “Launch Your Course” (specific, tied to transformation).
- **Weak Theme**: “Learn More” (vague, no progression).
- **Good Touchpoint**: “Live Q&A on sales page optimization” (actionable, niche-specific).

## Iteration & Testing
- **Follow-Ups**:
  - “Adapt for a 6-month plan in [niche].”
  - “Create a Notion calendar for [audience profile].”
  - “Add engagement metrics for each month.”
- **Testing**: Validate with 3–5 members to ensure themes resonate and touchpoints are actionable.

## Layered Variants
- **Short**: 6-month plan with core touchpoints.
- **Medium**: 12-month table with 3 touchpoints/month (default).
- **Deep-Dive**: Add delivery tips, engagement metrics, and sample content.

## Presentation
- **Intro Paragraph**: Guidance on scheduling and tracking.
- **Table**: Month #, Theme, Live Session, Recorded Lesson, Downloadable Resource.
- **Review Checklist**: Progression, variety, feasibility.
- **Condensed Version**: One-line summary per month.
- **Closing Tip**: Engagement strategies.

## Customization Options
- **Placeholders**: [niche], [transformation], [offer type], [delivery style], [audience], [industry].
- **Example**: “Create a 12-month content calendar for an AI course creation membership, helping solopreneurs launch a course.”
- **Enhancements**:
  - Add niche-specific themes (e.g., “For leadership: Executive Presence”).
  - Include a Notion calendar template link.
  - Suggest tools (e.g., Zoom for live sessions, Canva for resources).
- **Visual Guide**: Suggest a Notion calendar with color-coded themes or a Gantt chart for scheduling.

## Example Output (Dummy Data: Offer Type = Membership, Niche = AI Course Creation, Industry = Coaching, Transformation = Launch a Profitable Course, Audience = Solopreneurs, Delivery Style = Live Coaching + Templates)
**Intro Paragraph**  
This 12-month content calendar guides your AI Course Creation Membership, helping solopreneurs launch a profitable course. Schedule live sessions via Zoom, host recorded lessons on Kajabi, and share resources in a Notion hub. Track engagement (attendance, downloads) to ensure 80%+ member participation. Each month’s theme builds toward mastery, keeping members motivated. Start strong and adjust based on feedback!

**Table**

| Month # | Theme | Live Session | Recorded Lesson | Downloadable Resource |
|---------|-------|--------------|----------------|----------------------|
| 1 | Idea Ignition | Kickoff Q&A: Define course idea | Niche selection guide | Course concept worksheet |
| 2 | Audience Clarity | Workshop: Identify target audience | Audience pain point analysis | Audience profile template |
| 3 | Content Blueprint | Live module outlining session | Structuring your course | Module outline checklist |
| 4 | Creation Kickstart | Q&A: Start content creation | Recording first lesson tips | Video scripting template |
| 5 | Sales Page Setup | Workshop: Craft sales page | Sales page best practices | Sales page template |
| 6 | Funnel Foundations | Live funnel-building session | Funnel setup walkthrough | Lead magnet checklist |
| 7 | Audience Warm-Up | Q&A: Pre-launch strategies | Nurture email strategies | Email sequence template |
| 8 | Launch Planning | Workshop: Plan launch timeline | Webinar scripting guide | Launch checklist |
| 9 | Launch Execution | Live launch Q&A support | Driving urgency tactics | Urgency email swipe file |
| 10 | Delivery Mastery | Q&A: Optimize student onboarding | Student experience tips | Onboarding checklist |
| 11 | Scaling Strategies | Workshop: Grow your audience | Upselling additional offers | Scaling plan worksheet |
| 12 | Course Mastery | Celebration Q&A: Reflect & plan | Sustaining course success | Long-term growth playbook |

**Review Checklist**  
- Do themes show progression toward launching a profitable course? (Yes, from idea to mastery.)  
- Are touchpoints varied and specific to AI course creation? (Yes, e.g., “Sales page template.”)  
- Is the plan feasible for a solo creator using live coaching/templates? (Yes, 3 touchpoints/month.)  

**Condensed Version**  
- Month 1: Define course idea with Q&A, niche guide, worksheet.  
- Month 2: Identify audience with workshop, analysis, template.  
- Month 3: Outline modules with session, structure guide, checklist.  
- Month 4: Start content with Q&A, recording tips, script template.  
- Month 5: Craft sales page with workshop, best practices, template.  
- Month 6: Build funnel with session, walkthrough, checklist.  
- Month 7: Warm audience with Q&A, email strategies, template.  
- Month 8: Plan launch with workshop, webinar guide, checklist.  
- Month 9: Execute launch with Q&A, urgency tactics, swipe file.  
- Month 10: Optimize onboarding with Q&A, experience tips, checklist.  
- Month 11: Scale audience with workshop, upselling guide, worksheet.  
- Month 12: Master course with Q&A, success guide, playbook.  

**Closing Tip**  
Keep members engaged by personalizing live Q&As and tracking downloads in Notion. Celebrate quarterly wins with badges to maintain momentum!

## Follow-Up Prompt
“Adapt the above 12-month content calendar into a 6-month plan for [niche], targeting [audience profile], focusing on [transformation].”

Placeholders & Their Purpose

1. [niche] – The main subject focus (e.g., AI course creation, leadership).
   Purpose: Defines the expertise area for the membership.

2. [transformation] – The specific outcome members aim for (e.g., launch a profitable course, reach €10k/month).
   Purpose: Ensures the calendar drives toward a tangible end goal.

3. [offer type] – The delivery format (e.g., membership, mastermind, community program).
   Purpose: Frames how content is structured and delivered.

4. [audience profile] – Who the membership serves (e.g., solopreneurs, consultants).
   Purpose: Adjusts tone, complexity, and resources for the right audience.

5. [industry] – The broader field (e.g., coaching, marketing).
   Purpose: Provides context for tailoring content to industry standards.

6. [delivery style] – The format of delivery (e.g., live coaching, pre-recorded modules, templates).
   Purpose: Ensures the calendar is realistic and sustainable for a solo creator.

What Must Be Changed (Always)

• Replace all placeholders with specific details (niche, transformation, audience, etc.).

• Align monthly themes so they progressively build toward the transformation.

• Ensure delivery style matches what the creator can realistically sustain (solo creator → simpler touchpoints).

Optional Changes (To Improve Results)

• Add engagement metrics (e.g., target attendance/download rates per month).

• Suggest platform-specific placement (e.g., Notion, Airtable, Kajabi calendar).

• Include community-driven elements (e.g., group challenges, peer reviews).

• Layer in gamification or recognition (e.g., quarterly badges, spotlight features).

• Offer variants (6-month or deep-dive plans) depending on audience maturity.

Implementation Tip

This prompt works best when paired with clear member feedback loops (e.g., quick surveys after sessions). Adjust the calendar quarterly to keep engagement above 80%.

Example Output:

Prompt 2: Seasonal Themes.

Title:
Year-Round Content Plan with Seasonal Themes for a [niche] Membership to Help [audience] Achieve [transformation].

Purpose:
This is a 12-month content plan for your [niche] membership, broken into four seasonal themes—Winter, Spring, Summer, and Fall. Each month includes live sessions, short lessons, and handy resources to keep members engaged and making progress. It’s designed to be simple for a solo creator to run as a premium program while helping your audience reach [transformation].

## Role & Context Definition
- **Role**: You are a membership content campaign strategist with expertise in designing year-long content plans aligned with seasonal rhythms and quarterly goals for premium memberships.
- **Audience**: [audience profile, e.g., solopreneurs, coaches, consultants] enrolled in a [offer type, e.g., membership, mastermind, accelerator] on [niche, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur deliver a [offer type] on [niche], creating a 12-month content plan with 4 seasonal themes to guide members toward [transformation, e.g., launch a course, reach €10k/month].
- **Why It Matters**: Seasonal themes create campaign momentum, avoid random content, and ensure members progress toward transformation.

## Goal & Success Metrics (SMART)
- **Goal**: Create a 12-month content calendar for a [offer type] on [niche], organized into 4 seasonal themes (Winter, Spring, Summer, Fall), each with a big theme and 3 monthly touchpoints (1 live session, 1 recorded lesson, 1 downloadable resource), driving [audience profile] toward [transformation].
- **Success Metric**: Achieve 80%+ member engagement (e.g., session attendance, resource downloads) and measurable progress toward [transformation] by Fall.

## 1-Line Context
Use this prompt to build a 12-month content calendar for a [niche] [offer type], grouped into 4 seasonal themes, guiding [audience profile] to [transformation].

## Prompt Instructions (Core Prompt)
You are a membership content campaign strategist. Create a 12-month content calendar for a [offer type] on [niche] in [industry], helping [audience profile] achieve [transformation]. The calendar should:
- Organize into 4 seasonal themes (Winter, Spring, Summer, Fall), each with a big-picture theme.
- Include 3 touchpoints per month: 1 live session, 1 recorded lesson, 1 downloadable resource (descriptions ≤ 20 words each).
- Ensure monthly content ties to the seasonal theme and progresses toward [transformation].
- Be deliverable via [delivery style, e.g., live coaching, templates].
- Output as a table: Month #, Season & Theme, Live Session, Recorded Lesson, Downloadable Resource.
- Add a brief intro on using the calendar and a closing tip on engagement.
- Use a supportive, clear, action-focused tone.
Format as: Intro Paragraph + Table (12 rows) + Review Checklist + Condensed Version. Suggest placement (e.g., Notion calendar).

## Structure & Flow
- **Intro Paragraph**: Explain how to use the calendar (e.g., schedule sessions, track engagement).
- **Table**:
  - Month #: 1–12
  - Season & Theme: Winter, Spring, Summer, Fall with a big-picture theme
  - Live Session: 1 interactive event (≤ 20 words)
  - Recorded Lesson: 1 pre-recorded content piece (≤ 20 words)
  - Downloadable Resource: 1 actionable tool (≤ 20 words)
- **Review Checklist**: Ensure progression, variety, and feasibility.
- **Condensed Version**: One-line summary per month.
- **Closing Tip**: Engagement strategies.

## Tone & Voice
- **Tone**: Supportive, clear, action-focused, professional yet approachable.
- **Voice**: Actionable, e.g., “Join our live Q&A to refine your course idea” vs. “Learn about course creation.”
- **Audience**: [audience profile] in a [offer type] on [niche].
- **Example Voice Done Right**: “Winter: Kickstart your course with a live ideation session.”

## Constraints & Guidelines
- **Limits**: 12 months, 4 seasonal themes, 3 touchpoints/month, descriptions ≤ 20 words each.
- **Requirements**:
  - Each season has a unique, catchy theme tied to [transformation].
  - Monthly content (live, recorded, resource) aligns with seasonal theme.
  - Show progression from start to mastery.
  - Suit a solo creator using [delivery style].
- **Banned Phrases**: Avoid “general Q&A,” “learn more,” or vague descriptions.
- **Precision**: Tailor to [niche], [transformation], [audience profile], [offer type], [delivery style].

## Quality Assurance
- **Review Checklist**:
  - Do seasonal themes show progression toward [transformation]?
  - Are touchpoints varied, specific, and tied to [niche]?
  - Is the plan feasible for a solo creator using [delivery style]?
- **Refinement**: Adjust based on feedback (e.g., diversify touchpoints, clarify themes).
- **Alternative Version**: Provide a condensed one-line version per month.
- **Validation**: Test with 3–5 [audience profile] for engagement and clarity.

## Benchmarks & Examples
- **Good Theme**: “Winter: Foundation Building” (specific, tied to transformation).
- **Weak Theme**: “Learn Basics” (vague, no progression).
- **Good Touchpoint**: “Live workshop on sales page optimization” (actionable, niche-specific).

## Iteration & Testing
- **Follow-Ups**:
  - “Adapt for a 6-month seasonal plan in [niche].”
  - “Create a Notion calendar for [audience profile].”
  - “Add engagement metrics for each season.”
- **Testing**: Validate with 3–5 members to ensure themes resonate and touchpoints are actionable.

## Layered Variants
- **Short**: 6-month plan with 2 seasons.
- **Medium**: 12-month table with 4 seasons (default).
- **Deep-Dive**: Add delivery tips, engagement metrics, and sample content.

## Presentation
- **Intro Paragraph**: Guidance on scheduling and tracking.
- **Table**: Month #, Season & Theme, Live Session, Recorded Lesson, Downloadable Resource.
- **Review Checklist**: Progression, variety, feasibility.
- **Condensed Version**: One-line summary per month.
- **Closing Tip**: Engagement strategies.

## Customization Options
- **Placeholders**: [niche], [transformation], [offer type], [delivery style], [audience], [industry].
- **Example**: “Create a 12-month seasonal content calendar for an AI course creation membership, helping solopreneurs launch a course.”
- **Enhancements**:
  - Add branded campaign names (e.g., “Spring Launch Sprint”).
  - Include community rituals (e.g., quarterly check-ins).
  - Suggest tools (e.g., Zoom for live sessions, Canva for resources).
- **Visual Guide**: Suggest a Notion calendar with color-coded seasons or a Gantt chart for scheduling.

## Example Output (Dummy Data: Offer Type = Membership, Niche = AI Course Creation, Industry = Coaching, Transformation = Launch a Profitable Course, Audience = Solopreneurs, Delivery Style = Live Coaching + Templates)
**Intro Paragraph**  
This 12-month seasonal content calendar for your AI Course Creation Membership guides solopreneurs to launch a profitable course. Organized into 4 seasonal campaigns (Winter, Spring, Summer, Fall), each month includes a live session, recorded lesson, and downloadable resource. Schedule via Zoom and Kajabi, track engagement in Notion, and aim for 80%+ participation. Adjust based on member feedback to keep the journey engaging!

**Table**

| Month # | Season & Theme | Live Session | Recorded Lesson | Downloadable Resource |
|---------|----------------|--------------|----------------|----------------------|
| 1 | Winter: Foundation Building | Kickoff Q&A: Course idea clarity | Niche selection strategies | Course concept worksheet |
| 2 | Winter: Foundation Building | Workshop: Define target audience | Audience pain point guide | Audience profile template |
| 3 | Winter: Foundation Building | Live module outlining session | Course structure essentials | Module outline checklist |
| 4 | Spring: Creation Sprint | Q&A: Start content creation | Recording lesson tips | Video scripting template |
| 5 | Spring: Creation Sprint | Workshop: Craft sales page | Sales page best practices | Sales page template |
| 6 | Spring: Creation Sprint | Live funnel setup session | Funnel optimization guide | Lead magnet checklist |
| 7 | Summer: Audience Growth | Q&A: Pre-launch strategies | Nurture email tactics | Email sequence template |
| 8 | Summer: Audience Growth | Workshop: Social media teasers | Content promotion strategies | Social media post templates |
| 9 | Summer: Audience Growth | Live webinar planning session | Webinar scripting guide | Webinar checklist |
| 10 | Fall: Launch Mastery | Q&A: Launch execution tips | Driving urgency tactics | Urgency email swipe file |
| 11 | Fall: Launch Mastery | Workshop: Optimize onboarding | Student experience strategies | Onboarding checklist |
| 12 | Fall: Launch Mastery | Celebration Q&A: Reflect & scale | Sustaining course success | Growth playbook |

**Review Checklist**  
- Do seasonal themes show progression toward launching a profitable course? (Yes, from foundation to mastery.)  
- Are touchpoints varied, specific, and tied to AI course creation? (Yes, e.g., “Sales page template.”)  
- Is the plan feasible for a solo creator using live coaching/templates? (Yes, 3 touchpoints/month.)  

**Condensed Version**  
- Month 1: Winter: Define course idea with Q&A, niche guide, worksheet.  
- Month 2: Winter: Identify audience with workshop, pain point guide, template.  
- Month 3: Winter: Outline modules with session, structure guide, checklist.  
- Month 4: Spring: Start content with Q&A, recording tips, script template.  
- Month 5: Spring: Craft sales page with workshop, best practices, template.  
- Month 6: Spring: Build funnel with session, optimization guide, checklist.  
- Month 7: Summer: Warm audience with Q&A, email tactics, template.  
- Month 8: Summer: Promote content with workshop, strategies, post templates.  
- Month 9: Summer: Plan webinar with session, scripting guide, checklist.  
- Month 10: Fall: Execute launch with Q&A, urgency tactics, swipe file.  
- Month 11: Fall: Optimize onboarding with workshop, strategies, checklist.  
- Month 12: Fall: Reflect and scale with Q&A, success guide, playbook.  

**Closing Tip**  
Boost engagement with quarterly check-ins and badges for milestones. Use Notion to track downloads and personalize live sessions for connection!

## Follow-Up Prompt
“Adapt the above 12-month seasonal content calendar into a 6-month plan with 2 seasons for [niche], targeting [audience profile], focusing on [transformation].”

Placeholders & Their Purpose

1. [niche] – The subject area of the membership (e.g., AI course creation, leadership).
   Why: Defines the focus of all seasonal themes and content.

2. [transformation] – The main result members achieve (e.g., launch a profitable course, hit €10k/month).
   Why: Ensures every month contributes to a clear outcome.

3. [offer type] – Format of the program (e.g., membership, mastermind, accelerator).
   Why: Shapes delivery style and scope of touchpoints.

4. [audience profile] – The type of member (e.g., solopreneurs, consultants).
   Why: Adjusts tone, depth, and resource style to fit them.

5. [industry] – Contextual field (e.g., coaching, marketing).
   Why: Keeps the plan aligned with industry best practices.

6. [delivery style] – The way content is delivered (e.g., live coaching, templates).
   Why: Ensures the plan is realistic for a solo creator.

What Must Be Changed (Always)

• Replace all placeholders with your actual details.

• Define seasonal themes (Winter, Spring, Summer, Fall) with progression from foundation → creation → growth → mastery.

• Ensure each monthly live, recorded, and resource item is specific to your niche and transformation.

• Keep all touchpoint descriptions action-focused, ≤ 20 words.

Optional Changes (For Stronger Engagement)

• Give each season a branded campaign name (e.g., “Spring Launch Sprint”).

• Add community rituals (quarterly check-ins, celebration calls).

• Suggest tools or platforms (Zoom, Notion, Canva, Kajabi).

• Layer in seasonal engagement metrics (e.g., “Spring: 70%+ members complete funnel setup”).

• Add gamification (badges, milestone certificates).

• Offer a 6-month condensed version if your audience prefers shorter commitments.

Implementation Tip

Treat each season as a campaign. Announce it at the start, deliver monthly touchpoints, and close the season with a reflection or celebration. This creates momentum and prevents content from feeling random.

Example Output:

Prompt 3: Member Journey Progress Path.

Purpose: To create a 12-month membership journey map for a [niche] membership, guiding [audience profile] through Beginner, Intermediate, and Advanced stages toward [transformation] with monthly live sessions, recorded lessons, and downloadable resources. The roadmap ensures progression, tailored for a €600 guide, suitable for a solo creator delivering a premium [offer type].

Title: 12-Month Member Journey Progress Path for a [niche] Membership Driving [transformation].

## Role & Context Definition
- **Role**: You are a learning experience designer with expertise in structuring progressive membership journeys that guide members through skill-building stages to achieve transformation.
- **Audience**: [audience profile, e.g., solopreneurs, coaches, consultants] enrolled in a [offer type, e.g., membership, mastermind, accelerator] on [niche, e.g., AI course creation, leadership] in [industry, e.g., coaching, marketing].
- **Scenario**: You’re helping a solopreneur deliver a [offer type] on [niche], creating a 12-month journey map with 3 growth stages (Beginner, Intermediate, Advanced) to guide members toward [transformation, e.g., launch a course, reach €10k/month].
- **Why It Matters**: A staged journey provides clarity, motivation, and measurable progress, ensuring members feel they’re leveling up.

## Goal & Success Metrics (SMART)
- **Goal**: Create a 12-month membership journey map for a [offer type] on [niche], divided into 3 growth stages (Beginner, Intermediate, Advanced, 3–4 months each), with monthly live sessions, recorded lessons, downloadable resources, and progression notes, driving [audience profile] toward [transformation].
- **Success Metric**: Achieve 80%+ member engagement (e.g., session attendance, resource downloads) and measurable skill progression by Month 12.

## 1-Line Context
Use this prompt to build a 12-month journey map for a [niche] [offer type], guiding [audience profile] through Beginner, Intermediate, and Advanced stages to [transformation].

## Prompt Instructions (Core Prompt)
You are a learning experience designer. Create a 12-month membership journey map for a [offer type] on [niche] in [industry], helping [audience profile] achieve [transformation]. The map should:
- Divide into 3 growth stages: Beginner (Months 1–4), Intermediate (Months 5–8), Advanced (Months 9–12).
- Include 1 live session, 1 recorded lesson, 1 downloadable resource per month (descriptions ≤ 20 words each).
- Add a progression note per month (≤ 20 words) on how it prepares for the next month/stage.
- Ensure content aligns with [delivery style, e.g., live coaching, templates].
- Output as a table: Month #, Stage & Theme, Live Session, Recorded Lesson, Downloadable Resource, Progression Note.
- Add a brief intro on using the map and a closing tip on engagement.
- Use a supportive, clear, action-focused tone.
Format as: Intro Paragraph + Table (12 rows) + Review Checklist + Condensed Version. Suggest placement (e.g., Notion roadmap).

## Structure & Flow
- **Intro Paragraph**: Explain how to use the map (e.g., schedule sessions, track progress).
- **Table**:
  - Month #: 1–12
  - Stage & Theme: Beginner, Intermediate, or Advanced with monthly theme
  - Live Session: 1 interactive event (≤ 20 words)
  - Recorded Lesson: 1 pre-recorded content piece (≤ 20 words)
  - Downloadable Resource: 1 actionable tool (≤ 20 words)
  - Progression Note: How month prepares for next (≤ 20 words)
- **Review Checklist**: Ensure progression, variety, and feasibility.
- **Condensed Version**: One-line summary per month.
- **Closing Tip**: Engagement strategies.

## Tone & Voice
- **Tone**: Supportive, clear, action-focused, professional yet approachable.
- **Voice**: Actionable, e.g., “Join our live Q&A to refine your course idea” vs. “Learn about course creation.”
- **Audience**: [audience profile] in a [offer type] on [niche].
- **Example Voice Done Right**: “Beginner: Kickstart your course with a live ideation session.”

## Constraints & Guidelines
- **Limits**: 12 months, 3 stages (Beginner: Months 1–4, Intermediate: Months 5–8, Advanced: Months 9–12), 3 touchpoints/month, descriptions ≤ 20 words each.
- **Requirements**:
  - Stages show clear progression toward [transformation].
  - Each month includes live session, recorded lesson, resource, and progression note.
  - Suit a solo creator using [delivery style].
  - Avoid repetitive or random topics.
- **Banned Phrases**: Avoid “general training,” “learn basics,” or vague descriptions.
- **Precision**: Tailor to [niche], [transformation], [audience profile], [offer type], [delivery style].

## Quality Assurance
- **Review Checklist**:
  - Do stages show clear progression toward [transformation]?
  - Are touchpoints varied, specific, and tied to [niche]?
  - Is the plan feasible for a solo creator using [delivery style]?
  - Do progression notes connect months/stages?
- **Refinement**: Adjust based on feedback (e.g., clarify progression, diversify touchpoints).
- **Alternative Version**: Provide a condensed one-line version per month.
- **Validation**: Test with 3–5 [audience profile] for engagement and clarity.

## Benchmarks & Examples
- **Good Theme**: “Beginner: Course Ideation” (specific, stage-appropriate).
- **Weak Theme**: “Learn Stuff” (vague, no progression).
- **Good Progression Note**: “Prepares for content creation in Month 2.”

## Iteration & Testing
- **Follow-Ups**:
  - “Adapt for a 6-month journey with 2 stages for [niche].”
  - “Create a Notion roadmap for [audience profile].”
  - “Add engagement metrics for each stage.”
- **Testing**: Validate with 3–5 members to ensure stages resonate and touchpoints are actionable.

## Layered Variants
- **Short**: 6-month plan with 2 stages.
- **Medium**: 12-month table with 3 stages (default).
- **Deep-Dive**: Add stage completion badges, engagement metrics, and sample content.

## Presentation
- **Intro Paragraph**: Guidance on scheduling and tracking.
- **Table**: Month #, Stage & Theme, Live Session, Recorded Lesson, Downloadable Resource, Progression Note.
- **Review Checklist**: Progression, variety, feasibility, connectivity.
- **Condensed Version**: One-line summary per month.
- **Closing Tip**: Engagement strategies.

## Customization Options
- **Placeholders**: [niche], [transformation], [offer type], [delivery style], [audience], [industry].
- **Example**: “Create a 12-month journey map for an AI course creation membership, helping solopreneurs launch a course.”
- **Enhancements**:
  - Add stage-specific milestones (e.g., “Beginner: Define niche”).
  - Include a Notion roadmap template link.
  - Suggest tools (e.g., Zoom for live sessions, Canva for resources).
- **Visual Guide**: Suggest a Notion roadmap with stage progress bars or a visual timeline.

## Example Output (Dummy Data: Offer Type = Membership, Niche = AI Course Creation, Industry = Coaching, Transformation = Launch a Profitable Course, Audience = Solopreneurs, Delivery Style = Live Coaching + Templates)
**Intro Paragraph**  
This 12-month journey map for your AI Course Creation Membership guides solopreneurs from Beginner to Advanced, achieving a profitable course launch. Organized into 3 growth stages, each month includes a live session, recorded lesson, and downloadable resource. Schedule via Zoom and Kajabi, track progress in Notion, and aim for 80%+ engagement. Celebrate stage completions to keep members motivated!

**Table**

| Month # | Stage & Theme | Live Session | Recorded Lesson | Downloadable Resource | Progression Note |
|---------|---------------|--------------|----------------|----------------------|------------------|
| 1 | Beginner: Idea Clarity | Kickoff Q&A: Define course idea | Niche selection strategies | Course concept worksheet | Builds foundation for audience analysis. |
| 2 | Beginner: Audience Focus | Workshop: Identify target audience | Audience pain point guide | Audience profile template | Prepares for module planning. |
| 3 | Beginner: Content Planning | Live module outlining session | Course structure essentials | Module outline checklist | Sets stage for content creation. |
| 4 | Beginner: Creation Start | Q&A: Start content creation | Recording lesson tips | Video scripting template | Completes beginner skills for launch prep. |
| 5 | Intermediate: Launch Prep | Workshop: Craft sales page | Sales page best practices | Sales page template | Transitions to funnel building. |
| 6 | Intermediate: Funnel Setup | Live funnel setup session | Funnel optimization guide | Lead magnet checklist | Prepares for audience engagement. |
| 7 | Intermediate: Audience Engagement | Q&A: Pre-launch strategies | Nurture email tactics | Email sequence template | Builds traction for webinar planning. |
| 8 | Intermediate: Launch Execution | Workshop: Webinar planning | Webinar scripting guide | Webinar checklist | Sets stage for advanced launch tactics. |
| 9 | Advanced: Launch Optimization | Q&A: Launch execution tips | Driving urgency tactics | Urgency email swipe file | Optimizes for student onboarding. |
| 10 | Advanced: Student Success | Workshop: Optimize onboarding | Student experience strategies | Onboarding checklist | Prepares for scaling strategies. |
| 11 | Advanced: Scaling Growth | Live scaling strategies session | Upselling additional offers | Scaling plan worksheet | Builds toward long-term mastery. |
| 12 | Advanced: Course Mastery | Celebration Q&A: Reflect & scale | Sustaining course success | Growth playbook | Solidifies profitable course launch. |

**Review Checklist**  
- Do stages show progression toward launching a profitable course? (Yes, Beginner to Advanced.)  
- Are touchpoints varied, specific, and tied to AI course creation? (Yes, e.g., “Sales page template.”)  
- Is the plan feasible for a solo creator using live coaching/templates? (Yes, 3 touchpoints/month.)  
- Do progression notes connect months/stages? (Yes, e.g., “Prepares for module planning.”)  

**Condensed Version**  
- Month 1: Beginner: Define course idea with Q&A, niche guide, worksheet.  
- Month 2: Beginner: Identify audience with workshop, pain point guide, template.  
- Month 3: Beginner: Outline modules with session, structure guide, checklist.  
- Month 4: Beginner: Start content with Q&A, recording tips, script template.  
- Month 5: Intermediate: Craft sales page with workshop, best practices, template.  
- Month 6: Intermediate: Build funnel with session, optimization guide, checklist.  
- Month 7: Intermediate: Engage audience with Q&A, email tactics, template.  
- Month 8: Intermediate: Plan webinar with session, scripting guide, checklist.  
- Month 9: Advanced: Optimize launch with Q&A, urgency tactics, swipe file.  
- Month 10: Advanced: Enhance onboarding with workshop, strategies, checklist.  
- Month 11: Advanced: Scale growth with session, upselling guide, worksheet.  
- Month 12: Advanced: Master course with Q&A, success guide, playbook.  

**Closing Tip**  
Celebrate stage completions with badges or community posts to boost retention. Track engagement in Notion to personalize future content!

## Follow-Up Prompt
“Adapt the above 12-month journey map into a 6-month plan with 2 stages for [niche], targeting [audience profile], focusing on [transformation].”

Placeholders Explained

• [niche] → The core topic of the membership (e.g., AI course creation, leadership). Defines subject matter.

• [audience profile] → Who the membership is for (e.g., solopreneurs, coaches, consultants). Ensures tone and examples match them.

• [offer type] → Format of the program (e.g., membership, mastermind, accelerator). Guides structure and delivery.

• [industry] → The business sector context (e.g., coaching, marketing). Adds relevance and specificity.

• [transformation] → The main outcome members will achieve (e.g., launch a course, hit €10k/month). Central motivator.

• [delivery style] → How the content is delivered (e.g., live coaching, templates, hybrid). Ensures feasibility for a solo creator.

What Must Be Changed in the Whole Template

• Replace all placeholders with specific terms that reflect your actual membership:

  • [niche], [audience profile], [offer type], [industry], [transformation], [delivery style].

• Ensure these are consistent throughout (don’t use “course creators” once and “coaches” elsewhere).

Optional Changes to Improve Results

• Add stage-specific milestones (e.g., Beginner: validate idea, Intermediate: launch, Advanced: scale).

• Include community elements if relevant (e.g., group check-ins, peer feedback).

• Tailor progression notes to emphasize transformation clarity and motivation.

• Suggest tools or platforms (Notion, Zoom, Canva) if you want implementation details.

• Add metrics or engagement checkpoints for each stage if you want measurable accountability.

Example Output:

Mini Review: Pros & Cons

Pros:

• Banishes last-minute panic.

• Creates predictable variety members love.

• Boosts retention by showing clear progress paths.

Cons:

• Still requires consistent delivery.

• Over-planning can overwhelm if you don’t pace it.

Verdict: Memberships thrive on rhythm and progression. With AI prompts, you can map out an entire year in minutes—freeing you up to focus on delivering transformation, not just “more stuff.”

Top 5 Industry News

• Circle adds “Series Planning” – Schedule monthly themed drops.

• Kajabi introduces “Content Vaults” – Unlock lessons progressively.

• Mighty Networks expands “Seasonal Programs” – Perfect 12-week cycles.

• Podia launches “Member Journeys” – Visualize how members progress.

• Thinkific updates analytics – Track engagement across themes.

Takeaways for Morphoicers

• Use the 12-month calendar prompt as your annual foundation.

• Layer in seasonal or quarterly planning to match bigger goals.

• Design progress paths so members feel they’re leveling up, not looping in circles.

Until next time, keep your membership fresh, flowing, and focused,

— Valentine.
Morphoices | The solopreneur’s favorite AI course creation companion.

P. S. — These Deep Dives are still a work-in-progress, and you’re here at the very start. Thanks for being part of the experiment — your feedback is what makes this better each week.