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🌌 Want to Double Course Revenue Without More Students?

🌌 Want to Double Course Revenue Without More Students?

Use these 3 prompt-driven upsell strategies right after purchase.

Valentine Rustfiends
September 10, 2025

From One Sale to Many: The Playful Art of Upsells. 🌌

— From One Sale to Many: The Playful Art of Upsells.

Estimated Reading Time: 5 Minutes. — Wednesday, September 10th, 2025.

Hello again, Morphoicers!

Your student just clicked “Buy Now.” Perfect. But here’s the twist: the sale isn’t the finish line—it’s the starting line for adding even more value. Right after purchase is one of the best chances to offer an upsell that feels helpful, not pushy.

This week in Tools of the Trade, we’re unpacking upsell strategies designed to delight students while boosting your revenue.

With the right prompt-driven ideas, you’ll transform checkout into a natural next step.

Today’s Tool: Upsell Prompts

Tool Type: AI Prompt Templates for Post-Purchase Upsells
Key Benefit: Turn new students into higher-value customers with upgrades they’ll actually thank you for.

How It Works

Upsells work best when they make sense—when they feel like the student’s next logical move. With prompt-driven brainstorming, you can generate on-brand, low-friction add-ons and set them live in minutes.

Here’s what you’ll find inside this Deep Dive:

Examples of smart upsells you can use right away
Prompts for creating personalized add-on ideas
Tools to automate the whole flow

Prompt 1: Brainstorm Logical Upsells

Purpose: To generate five logical upsell opportunities that complement an AI-driven course, enhancing student transformation and increasing revenue for e-commerce businesses without requiring entirely new offers.

Title: AI-Generated Logical Upsells for AI-Driven Course Offer.


Refined AI Prompt Template – Brainstorm Logical Upsells

1. Role / Persona
You are an expert in online course monetization, productized services, and digital learning psychology. You specialize in designing logical, valuable upsells that increase revenue for a [offer type] on [topic] while enhancing transformation for [audience] in [niche].

2. Context (1-Line Why-Use)
Use this prompt to identify natural upsell opportunities that complement a [offer type] on [topic], increasing revenue without building entirely new offers.

3. Objective
Generate five logical upsells that complement a [offer type] on [topic]. Each upsell must provide clear value to [audience] and align with their learning journey in [niche].

4. Funnel Stage Tag
Sales → Offer Expansion

5. Input Variables (Placeholders)
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [price point] → e.g., €499
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

6. Output Requirements (Output Type: Table)
List five upsells in a table format with:
- Upsell Name/Title
- Type (template, module, coaching, community, service)
- Description (how it complements the course)
- Quick-Win Value (immediate benefit for students)
- Revenue Potential (Low / Medium / High)

7. Constraints
- Avoid generic “add more videos” suggestions.
- Include at least one quick-win resource (template/checklist).
- Ensure upsells are natural extensions of the [offer type] on [topic].
- Prioritize student transformation over revenue for [audience].
- Limit descriptions to 50 words per upsell.

8. Core Prompt
You are an expert in course monetization strategy. Generate five logical upsells for a [offer type] on [topic] priced at [price point] for [audience] in [niche]. Present in a table with Upsell Name/Title, Type, Description, Quick-Win Value, and Revenue Potential. Ensure upsells address [pain points] and [aspirations], include one template/checklist, and align with [offer type]. Use a professional, actionable tone. Suggest a visual aid (e.g., upsell funnel diagram) and recommend [tracking metrics].

9. Execution Steps (AI Output Structure)
- Overview: Purpose and strategy of the upsell plan.
- Upsell Table: List five upsells with Name, Type, Description, Quick-Win Value, Revenue Potential.
- Visual Suggestion: Recommend a visual (e.g., Canva funnel diagram).
- Tracking Metrics: Suggest metrics (e.g., upsell conversion rate, revenue).

10. Workflow Link
Fits into Sales Funnel Expansion Workflow:
- Create [offer type] outline → Run this prompt to identify upsells.
- Feed upsells into “Sales Page Draft” prompt for positioning.
- Use “Email Sequence: Announce New Upsell” prompt to market.
Pairs with:
- Generate Sales Page Copy Prompts (position upsells).
- Generate Email Sequence Prompts (market upsells).

11. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Price Point: €499
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales
Tracking Metrics: Upsell conversion rate, additional revenue

Overview: This prompt generates five logical upsells for a €499 self-paced AI-Driven Customer Support Course, enhancing transformation for e-commerce store owners by addressing technical overwhelm and driving streamlined operations.

Upsell Table:
| Upsell Name | Type | Description | Quick-Win Value | Revenue Potential |
|-------------|------|-------------|-----------------|------------------|
| AI Chatbot Template Pack | Template | Pre-built chatbot scripts for customer support | Instant setup for automated responses | Medium |
| Advanced AI Integration Module | Module | Deep dive into AI analytics for support optimization | Immediate insights into support performance | High |
| Support Community Access | Community | Monthly Q&A and peer support for AI implementation | Fast answers to technical questions | High |
| 1:1 AI Setup Coaching | Coaching | Personalized session to configure AI tools | Tailored setup, quicker adoption | High |
| SOP Automation Checklist | Resource | Checklist for automating support processes | Streamlined operations in days | Medium |

Visual Suggestion: Canva funnel diagram showing course-to-upsell journey.
Tracking Metrics: Monitor upsell conversion rate and additional revenue via Thinkific analytics.

12. Optional Enhancements
- Include a limited-time upsell discount for urgency.
- Add a sample upsell sales page snippet.
- Suggest bundling upsells with the core course.
- Offer a student feedback survey for upsell refinement.

13. Common Mistakes to Avoid
- Proposing upsells unrelated to [topic] or [pain points].
- Overloading upsells with complex deliverables.
- Ignoring [aspirations] in upsell value propositions.
- Omitting quick-win resources, reducing immediate appeal.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [price point].
  - Adjust upsells for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., hybrid course).
- Advanced Variations:
  - Variation 1: Focus on low-cost, high-volume upsells (e.g., templates).
  - Variation 2: Emphasize high-ticket upsells (e.g., coaching).
  - Variation 3: Include subscription-based upsells (e.g., community).
- Visual/Structural Guides:
  - Suggest a Canva funnel diagram for upsell flow.
  - Include a sales page mockup with upsell CTAs.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Do upsells align with [pain points] and [aspirations]?
- Clarity: Are descriptions concise and compelling?
- Feasibility: Are upsells deliverable for [offer type]?
- Transformation: Do upsells enhance [audience] outcomes?
- Impact: Do [tracking metrics] align with revenue goals?
Refine to ensure upsells are professional, actionable, and student-focused.

16. Implementation Guide
Use the upsell table to integrate offers into [delivery platform, e.g., Thinkific]. Promote via email and sales page CTAs. Track [tracking metrics] to optimize uptake and revenue.

17. Final Notes
This prompt ensures logical, transformation-driven upsells for a [offer type] on [topic], boosting revenue for [audience] in [niche] while enhancing their learning journey.

Indications of Use – Brainstorm Logical Upsells Prompt

Placeholders Explained

[topic] → The main subject of your course. Example: “AI-driven customer support.”
[Course A / offer type] → The format of your course. Example: “Self-paced online course.”
[niche] → The broader market category. Example: “E-commerce.”
[audience] → The learners you’re targeting. Example: “E-commerce store owners.”
[price point] → Price of the core course. Example: “€499.”
[pain points] → Key challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [price point] → ensures upsells are relevant and actionable.
Optional Improvements:
- Refine [pain points] or [aspirations] from student feedback for stronger resonance.
- Add limited-time discounts, sample upsell pages, or bundle suggestions.
- Include visual aids like a Canva funnel diagram or sales page mockup.
- Adjust upsell type mix (templates, coaching, community) based on audience preference.

Example Output:

Prompt 2: Coaching & Support Add-Ons

Purpose: To generate three coaching and support upsell ideas for an AI-driven course, providing scalable, personalized guidance to enhance student transformation and increase revenue for e-commerce businesses.

Title: AI-Generated Coaching & Support Add-Ons for AI-Driven Course Offer.


Refined AI Prompt Template – Coaching & Support Add-Ons

1. Role / Persona
You are an expert in coaching, online education, and student success models, specializing in scalable yet personalized support offers. You design upsells that enhance transformation for [audience] in [niche], complementing a [offer type] on [topic] while generating additional revenue.

2. Context (1-Line Why-Use)
Use this prompt to design coaching and support upsells that complement a [offer type] on [topic], giving motivated [audience] more guidance while boosting revenue.

3. Objective
Generate three upsell ideas for coaching or support add-ons to complement a [offer type] on [topic]. Each idea must include delivery format, suggested price, and align with [audience]’s journey in [niche].

4. Funnel Stage Tag
Sales → Premium Upsells

5. Input Variables (Placeholders)
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [price point] → e.g., €499
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

6. Output Requirements (Output Type: Table)
Provide exactly three upsell ideas in a table with:
- Upsell Name/Title
- Delivery Format (1:1 coaching, group call, email support, community pod, etc.)
- Description (how it supports the main course)
- Suggested Price Range
- Ideal Fit (who should buy it)

7. Constraints
- Focus on support and accountability, not extra course content.
- Keep offers optional, enhancing the [offer type] without replacing it.
- Price points should be premium relative to [price point] (e.g., >€499 for coaching).
- Include at least one scalable option (e.g., group calls or pods).
- Limit descriptions to 50 words per upsell.
- Address [pain points] and [aspirations] in descriptions.

8. Core Prompt
You are an expert in course-based coaching offers. Generate three upsell ideas for personal coaching or support for a [offer type] on [topic] priced at [price point] for [audience] in [niche]. Present in a table with Upsell Name/Title, Delivery Format, Description, Suggested Price Range, and Ideal Fit. Ensure upsells focus on support, include one scalable option, and address [pain points] and [aspirations]. Use a professional, actionable tone. Suggest a visual aid (e.g., upsell funnel diagram) and recommend [tracking metrics].

9. Execution Steps (AI Output Structure)
- Overview: Purpose and strategy of the coaching/support upsell plan.
- Upsell Table: List three upsells with Name, Delivery Format, Description, Price Range, Ideal Fit.
- Visual Suggestion: Recommend a visual (e.g., Canva funnel diagram).
- Tracking Metrics: Suggest metrics (e.g., upsell conversion rate, student satisfaction).

10. Workflow Link
Fits into Sales Funnel Expansion Workflow:
- Define [offer type] outline → Run this prompt to add coaching/support layers.
- Feed upsells into “Offer Stack Builder” prompt for bundling.
- Use “Sales Page Draft” prompt to highlight as premium upgrades.
Pairs with:
- Generate Sales Page Copy Prompts (position upsells).
- Generate Email Sequence Prompts (market upsells).

11. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Price Point: €499
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales
Tracking Metrics: Upsell conversion rate, student satisfaction

Overview: This prompt generates three coaching/support upsells for a €499 self-paced AI-Driven Customer Support Course, enhancing transformation for e-commerce store owners by addressing technical overwhelm and driving streamlined operations.

Upsell Table:
| Upsell Name | Delivery Format | Description | Suggested Price Range | Ideal Fit |
|-------------|-----------------|-------------|----------------------|-----------|
| AI Implementation Call | 1:1 Zoom Call | Personalized session to tailor AI tools to their store | €200–€350 | Owners needing custom setup guidance |
| 4-Week AI Support Pod | Group Calls (6–10 people) | Weekly group calls for accountability and AI adoption | €300–€500 | Owners wanting peer support and structure |
| Private Email Support | 30-Day Email Access | Direct email access for personalized AI troubleshooting | €150–€250 | Owners seeking on-demand expert help |

Visual Suggestion: Canva funnel diagram showing course-to-upsell progression.
Tracking Metrics: Monitor upsell conversion rate and student satisfaction via Thinkific surveys.

12. Optional Enhancements
- Include a limited-time discount for early upsell purchases.
- Add a sample email pitch for each upsell.
- Suggest bundling upsells with the core course.
- Offer a post-upsell feedback form to refine offerings.

13. Common Mistakes to Avoid
- Proposing content-based upsells instead of support-focused.
- Setting prices too close to [price point], reducing premium appeal.
- Ignoring [pain points] or [aspirations] in descriptions.
- Omitting scalable options, limiting accessibility.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [price point].
  - Adjust for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., hybrid course).
- Advanced Variations:
  - Variation 1: Focus on scalable group-based upsells.
  - Variation 2: Emphasize high-ticket 1:1 coaching.
  - Variation 3: Include long-term support (e.g., 90-day email access).
- Visual/Structural Guides:
  - Suggest a Canva funnel diagram for upsell flow.
  - Include a sales page mockup with upsell CTAs.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Do upsells address [pain points] and [aspirations]?
- Scalability: Is at least one option group-based?
- Clarity: Are descriptions concise and compelling?
- Feasibility: Are upsells deliverable for [offer type]?
- Impact: Do [tracking metrics] align with student success and revenue goals?
Refine to ensure upsells are professional, actionable, and student-focused.

16. Implementation Guide
Integrate upsells into [delivery platform, e.g., Thinkific] and promote via email and sales page CTAs. Track [tracking metrics] to optimize uptake and student satisfaction.

17. Final Notes
This prompt ensures scalable, transformation-driven coaching/support upsells for a [offer type] on [topic], enhancing outcomes for [audience] in [niche] while boosting revenue.

Indications of Use – Coaching & Support Add-Ons Prompt

Placeholders Explained

[topic] → Main subject of your course. Example: “AI-driven customer support.”
[offer type] → Format of your course. Example: “Self-paced online course.”
[niche] → Broader market or sector. Example: “E-commerce.”
[audience] → Target learners. Example: “E-commerce store owners.”
[price point] → Price of the core course. Example: “€499.”
[pain points] → Key challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [price point] → ensures relevance and premium positioning.
Optional Improvements:
- Refine [pain points] or [aspirations] from student feedback for stronger resonance.
- Include limited-time discounts or early-bird incentives.
- Use visuals like a funnel diagram or sales page mockup to show upsell progression.
- Ensure at least one scalable option (e.g., group coaching) for broader accessibility.

Example Output:

Prompt 3: Done-for-You Resources

Purpose: To generate five done-for-you (DFY) resource upsells for an AI-driven course, designed as low-ticket, time-saving assets that complement the core offer and drive impulse purchases for e-commerce businesses.

Title: AI-Generated Done-for-You Resources for AI-Driven Course Upsells.


Refined AI Prompt Template – Done-for-You Resources

1. Role / Persona
You are an expert in digital course monetization and productized resources, specializing in creating done-for-you (DFY) assets that save time, accelerate implementation, and increase course value for [audience] in [niche]. You design upsells for a [offer type] on [topic] that drive impulse buys.

2. Context (1-Line Why-Use)
Use this prompt to generate DFY upsells (templates, swipe files, checklists) that complement a [offer type] on [topic], encouraging [audience] to buy impulsively for faster results.

3. Objective
Generate five done-for-you resources that complement a [offer type] on [topic]. Each must be easy to produce, instantly valuable, and priced for impulse buys (€27–€97).

4. Funnel Stage Tag
Sales → Low-Ticket Upsells

5. Input Variables (Placeholders)
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [price point] → e.g., €499
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

6. Output Requirements (Output Type: Table)
Provide exactly five DFY resources in a table with:
- Resource Name/Title
- Type (template, checklist, swipe file, pack, toolkit)
- Description (what’s included and why it helps)
- Quick-Win Value (how it saves time or effort)
- Suggested Price Range (€27–€97)

7. Constraints
- Resources must be immediately implementable (no high-effort builds).
- Price within €27–€97 for impulse buys.
- Include at least two templates or swipe files.
- Align with the core transformation of the [offer type] on [topic].
- Address [pain points] and [aspirations] in descriptions.
- Limit descriptions to 50 words per resource.

8. Core Prompt
You are an expert in creating done-for-you upsells for courses. Generate five DFY resources for a [offer type] on [topic] priced at [price point] for [audience] in [niche]. Present in a table with Resource Name/Title, Type, Description, Quick-Win Value, and Suggested Price Range (€27–€97). Ensure resources are easy to implement, include two templates/swipe files, and address [pain points] and [aspirations]. Use a professional, actionable tone. Suggest a visual aid (e.g., upsell funnel diagram) and recommend [tracking metrics].

9. Execution Steps (AI Output Structure)
- Overview: Purpose and strategy of the DFY upsell plan.
- Resource Table: List five resources with Name, Type, Description, Quick-Win Value, Price Range.
- Visual Suggestion: Recommend a visual (e.g., Canva funnel diagram).
- Tracking Metrics: Suggest metrics (e.g., upsell conversion rate, revenue).

10. Workflow Link
Fits into Sales Funnel Expansion Workflow:
- Define [offer type] outline → Run this prompt to create DFY upsells.
- Plug into tripwire funnel or checkout upsell flow.
- Pair with “Sales Page Draft” prompt to highlight as time-saving add-ons.
Pairs with:
- Generate Sales Page Copy Prompts (position upsells).
- Generate Email Sequence Prompts (market upsells).

11. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Price Point: €499
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales
Tracking Metrics: Upsell conversion rate, additional revenue

Overview: This prompt generates five DFY resources for a €499 self-paced AI-Driven Customer Support Course, saving time for e-commerce store owners by addressing technical overwhelm and enabling streamlined operations.

Resource Table:
| Resource Name | Type | Description | Quick-Win Value | Suggested Price |
|---------------|------|-------------|-----------------|----------------|
| AI Chatbot Script Swipe File | Swipe File | 10 pre-written chatbot scripts for customer queries | Instant automated responses | €47 |
| Customer Support Workflow Template | Template | Plug-and-play template for AI-driven support processes | Streamlines setup in hours | €67 |
| AI Tool Setup Checklist | Checklist | Step-by-step guide to configure AI support tools | Reduces setup time and errors | €37 |
| FAQ Response Toolkit | Toolkit | 50 ready-to-use FAQ responses for e-commerce | Quick customer query resolution | €57 |
| Live Chat Prompt Pack | Swipe File | 20 pre-crafted prompts for AI live chat | Enhances real-time support instantly | €77 |

Visual Suggestion: Canva funnel diagram showing course-to-upsell checkout flow.
Tracking Metrics: Monitor upsell conversion rate and additional revenue via Thinkific analytics.

12. Optional Enhancements
- Include a limited-time discount for upsell bundles.
- Add a sample landing page snippet for each resource.
- Suggest a mini-course to teach resource usage.
- Offer a feedback form to refine resource appeal.

13. Common Mistakes to Avoid
- Proposing resources unrelated to [topic] or [pain points].
- Setting prices outside €27–€97, reducing impulse buys.
- Omitting templates/swipe files, lowering quick-win appeal.
- Creating high-effort resources, deterring implementation.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [price point].
  - Adjust for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., hybrid course).
- Advanced Variations:
  - Variation 1: Focus on low-cost, high-volume resources (e.g., checklists).
  - Variation 2: Emphasize toolkit-based upsells for broader appeal.
  - Variation 3: Include subscription-based resource access.
- Visual/Structural Guides:
  - Suggest a Canva funnel diagram for upsell integration.
  - Include a checkout page mockup with upsell CTAs.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Do resources align with [pain points] and [aspirations]?
- Usability: Are resources immediately implementable?
- Appeal: Are prices within €27–€97 for impulse buys?
- Alignment: Do resources enhance [offer type] transformation?
- Impact: Do [tracking metrics] align with revenue goals?
Refine to ensure resources are professional, actionable, and student-focused.

16. Implementation Guide
Integrate DFY resources into [delivery platform, e.g., Thinkific] checkout or tripwire funnel. Promote via email and sales page CTAs. Track [tracking metrics] to optimize uptake and revenue.

17. Final Notes
This prompt ensures low-ticket, time-saving DFY upsells for a [offer type] on [topic], driving impulse buys for [audience] in [niche] while enhancing their transformation.

Indications of Use – Done-for-You (DFY) Resources Prompt

Placeholders Explained

[topic] → Main subject of your course. Example: “AI-driven customer support.”
[offer type] → Format of your course. Example: “Self-paced online course.”
[niche] → Broader market or sector. Example: “E-commerce.”
[audience] → Target learners. Example: “E-commerce store owners.”
[price point] → Price of the core course. Example: “€499.”
[pain points] → Key challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [price point] → ensures relevance and effective impulse appeal.
Optional Improvements:
- Refine [pain points] or [aspirations] from student feedback to increase perceived value.
- Include limited-time discounts or resource bundles.
- Ensure at least two templates or swipe files for immediate quick-win value.
- Use visuals such as a Canva funnel diagram or checkout mockup to show resource integration.

Example Output:

Mini Review: The Upsell Trade-Off

Pros:

Increases average order value with zero new customer acquisition
Gives students more ways to engage at different levels
Easy to set up with today’s checkout tools

Cons:

Can overwhelm buyers if upsells feel random
Needs careful balance between pitch and value

Verdict: The smartest upsells feel like part of the journey. Get that right, and you’ll boost both revenue and student success.

Top 5 Industry News Bites

ThriveCart launches 1-click post-purchase upsells – Finally, no hacks needed.
Gumroad expands bundles – Great for mini-courses and template packs.
Podia adds checkout upsells – Plug, play, and profit.
Kajabi rolls out AI-powered upsell recommendations – Offers tailored add-ons in real time.
Stripe tests integrated upsell tracking – Cleaner analytics for your upgrades.

Takeaways & Best Uses

Use prompts to generate upsells that extend your course, not distract from it.
Offer light, quick-win add-ons—templates, calls, or mini-modules.
Automate delivery with tools like ThriveCart, Gumroad, or Podia.

Until next time, keep creating—and keep adding value,

— Valentiine.
Morphoices | The solopreneur’s favorite AI course creation companion.

P. S. — I’m curious: Do you prefer learning through stories, step-by-step guides, or tools & templates? Reply with your preference and I’ll adjust future Deep Dives.

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