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🌌 Rescue lost sales with one smart move.

🌌 Rescue lost sales with one smart move.

Discover AI-powered downsell prompts that turn “not now” into “I’m in.”

Valentine Rustfiends
September 17, 2025

Lost a sale? Here’s how to get it back. 🌌

— AI prompts for downsells that feel helpful—not pushy.

Estimated Reading Time: 5 Minutes. — Wednesday, September 17th, 2025.

Hello again, Morphoicers!

You’ve worked hard to get a student onto your sales page. They click, they scroll, maybe even hit “checkout”… and then—poof. They’re gone.

Painful, right? But here’s the silver lining: a well-placed downsell can turn that “no” into a softer “not yet.”

This week in Tools of the Trade, we’re unpacking AI-powered downsell prompts—smart, student-friendly ways to re-engage hesitant buyers with lighter offers that keep them connected to your work.

Today’s Tool: Downsell Offer Prompts

Tool Type: AI Prompt Templates for Sales Recovery
Key Benefit: Win back potential customers who skip your main course by offering a smaller, lower-risk step forward.

Why Downsells Work

They remove financial or time barriers.
They offer a “starter” option that builds trust.
They keep students in your ecosystem instead of losing them forever.

And with AI prompts, you can spin up intentional downsell ideas in minutes—without looking desperate.

Prompt 1: Checkout Abandonment Downsell

Purpose: To generate a downsell offer for users who abandon checkout for an AI-driven course, providing a lower-priced, high-value alternative that re-captures hesitant buyers and serves as a gateway to the full course for e-commerce businesses.

Title: AI-Generated Checkout Abandonment Downsell for AI-Driven Course Offer.


Refined AI Prompt Template – Checkout Abandonment Downsell

1. Role / Persona
You are an expert in digital sales funnels, course pricing psychology, and downsell strategies. You specialize in crafting low-cost, high-value downsells for [offer type] on [topic] to convert hesitant [audience] in [niche], keeping them in the customer journey.

2. Context (1-Line Why-Use)
Use this prompt to create a downsell offer that re-captures [audience] who abandon checkout for a [offer type] on [topic], turning lost sales into entry-level conversions.

3. Objective
Generate one downsell offer for users who abandon checkout for a [offer type] on [topic] priced at [price point]. The downsell must be lower-priced, deliver meaningful value, and act as a gateway to the full course.

4. Funnel Stage Tag
Sales → Downsell / Recovery

5. Input Variables (Placeholders)
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [price point] → e.g., €499
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

6. Output Requirements (Output Type: Offer Snapshot)
Provide exactly one downsell idea, formatted as:
- Downsell Name/Title
- Type (mini-course, template bundle, lite version, workshop replay, etc.)
- Description (what’s included & how it differs from the full course)
- Price Point (70–85% less than [price point])
- Positioning Angle (why it appeals to hesitant buyers)

7. Constraints
- Price must be 70–85% less than [price point] (e.g., €75–€150 for €499 course).
- Provide real value without cannibalizing the full [offer type].
- Act as a stepping stone to the full course.
- Keep delivery lightweight (e.g., templates, mini-trainings).
- Address [pain points] and [aspirations] in description.
- Limit description to 50 words.

8. Core Prompt
You are an expert in digital course downsells. Generate one downsell offer for users who abandon checkout for a [offer type] on [topic] priced at [price point] for [audience] in [niche]. Present as Downsell Name/Title, Type, Description, Price Point, and Positioning Angle. Ensure the price is 70–85% less than [price point], delivers value, and acts as a gateway to the full course. Address [pain points] and [aspirations]. Use a professional, actionable tone. Suggest a visual aid (e.g., downsell page mockup) and recommend [tracking metrics].

9. Execution Steps (AI Output Structure)
- Overview: Purpose and strategy of the downsell offer.
- Downsell Offer Snapshot: Name, Type, Description, Price Point, Positioning Angle.
- Visual Suggestion: Recommend a visual (e.g., Canva downsell page mockup).
- Tracking Metrics: Suggest metrics (e.g., downsell conversion rate, full course upsell rate).

10. Workflow Link
Fits into Sales Funnel Recovery Workflow:
- Detect checkout abandonment → Trigger this downsell offer.
- Feed details into “Sales Page Draft” prompt for downsell page.
- Use “Email Sequence: Cart Abandonment Recovery” prompt to drive traffic.
Pairs with:
- Generate Sales Page Copy Prompts (position downsell).
- Generate Email Sequence Prompts (market downsell).

11. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Price Point: €499
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales
Tracking Metrics: Downsell conversion rate, full course upsell rate

Overview: This prompt generates a downsell offer for a €499 self-paced AI-Driven Customer Support Course, re-capturing hesitant e-commerce store owners by addressing technical overwhelm with a low-cost, high-value gateway.

Downsell Offer Snapshot:
- Downsell Name/Title: AI Support Starter Pack
- Type: Template Bundle + Mini-Training
- Description: 5 AI chatbot scripts and a 30-minute training on basic AI setup, offering a taste of the full course’s automation strategies.
- Price Point: €97
- Positioning Angle: Affordable, quick-start solution for hesitant owners seeking immediate AI support wins without full commitment.

Visual Suggestion: Canva downsell page mockup with clear CTA and value highlights.
Tracking Metrics: Monitor downsell conversion rate and full course upsell rate via Thinkific analytics.

12. Optional Enhancements
- Include a limited-time discount for urgency (e.g., €97 for 48 hours).
- Add a sample email for cart abandonment recovery.
- Suggest a mini-course teaser to encourage full course upgrades.
- Offer a feedback survey to refine downsell appeal.

13. Common Mistakes to Avoid
- Pricing downsell too close to [price point], reducing appeal.
- Offering low-value content that feels like a “cheap version.”
- Ignoring [pain points] or [aspirations] in positioning.
- Overcomplicating delivery, deterring impulse buys.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [price point].
  - Adjust for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., hybrid course).
- Advanced Variations:
  - Variation 1: Focus on template-based downsells for quick wins.
  - Variation 2: Emphasize mini-course downsells for deeper engagement.
  - Variation 3: Include a subscription-based downsell option.
- Visual/Structural Guides:
  - Suggest a Canva downsell page mockup with value-focused design.
  - Include a funnel diagram for abandonment-to-downsell flow.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Does the downsell address [pain points] and [aspirations]?
- Value: Does it deliver meaningful value without cannibalizing the full course?
- Appeal: Is the price 70–85% less and suitable for impulse buys?
- Clarity: Is the positioning angle compelling for hesitant buyers?
- Impact: Do [tracking metrics] align with recovery and upsell goals?
Refine to ensure the downsell is professional, actionable, and conversion-focused.

16. Implementation Guide
Integrate the downsell into [delivery platform, e.g., Thinkific] checkout flow. Promote via cart abandonment emails and a dedicated downsell page. Track [tracking metrics] to optimize conversions and upsells.

17. Final Notes
This prompt ensures a low-cost, high-value downsell for a [offer type] on [topic], re-capturing hesitant [audience] in [niche] and guiding them toward the full course.

Indications of Use – Checkout Abandonment Downsell Prompt

Placeholders Explained

[topic] → Core subject of the course. Example: “AI-driven customer support.”
[offer type] → Format of your course. Example: “Self-paced online course.”
[niche] → Market segment. Example: “E-commerce.”
[audience] → Target learners. Example: “E-commerce store owners.”
[price point] → Original price of the full course. Example: “€499.”
[pain points] → Challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [price point] → ensures relevance and persuasive pricing.
Optional Enhancements:
- Add a limited-time discount (e.g., €97 for 48 hours) to drive urgency.
- Include a mini-course or template teaser to encourage upgrading to the full course.
- Suggest a Canva downsell page mockup or funnel diagram for visual clarity.
- Use a feedback survey to optimize future downsell offers.

Example Output:

Prompt 2: Mini-Course or Workbook Offer

Purpose: To generate a downsell product (mini-course, workbook, or toolkit) for an AI-driven course, offering a low-risk, high-value entry point for hesitant e-commerce store owners, priming them for the full course.

Title: AI-Generated Mini-Course or Workbook Downsell for AI-Driven Course Offer.


Refined AI Prompt Template – Mini-Course or Workbook Downsell

1. Role / Persona
You are an expert in course design, digital product downsells, and student motivation psychology. You specialize in creating starter downsell products for [offer type] on [topic] that provide [audience] in [niche] a low-risk, high-value entry point into the learning journey.

2. Context (1-Line Why-Use)
Use this prompt to design a mini-course, workbook, or toolkit downsell for a [offer type] on [topic], acting as a starter kit for hesitant [audience] to drive conversions.

3. Objective
Generate one downsell product for a [offer type] on [topic] priced at [price point] that delivers a first step toward transformation at a lower price for [audience] in [niche].

4. Funnel Stage Tag
Sales → Downsell / Entry Product

5. Input Variables (Placeholders)
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [price point] → e.g., €499
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

6. Output Requirements (Output Type: Offer Snapshot)
Provide exactly one downsell product idea, formatted as:
- Product Name/Title
- Type (mini-course, workbook, toolkit, starter kit)
- Description (contents & how it helps students take a first step)
- Delivery Format (modules, workbook, checklists, templates, etc.)
- Price Point (€27–€97, impulse-buy tier)
- Positioning Angle (how to frame as a “starter” or “fast-track” product)

7. Constraints
- Lighter than the main [offer type] (1–2 modules, workbook, or templates).
- Deliver a clear, tangible outcome in less time.
- Price in €27–€97 range for impulse buys.
- Prime [audience] for the full course as a gateway product.
- Address [pain points] and [aspirations] in description.
- Limit description to 50 words.

8. Core Prompt
You are an expert in digital product downsells. Design one downsell product (mini-course, workbook, or toolkit) for a [offer type] on [topic] priced at [price point] for [audience] in [niche]. Present as Product Name/Title, Type, Description, Delivery Format, Price Point, and Positioning Angle. Ensure price is €27–€97, delivers a tangible outcome, and primes for the full course. Address [pain points] and [aspirations]. Use a professional, actionable tone. Suggest a visual aid (e.g., downsell page mockup) and recommend [tracking metrics].

9. Execution Steps (AI Output Structure)
- Overview: Purpose and strategy of the downsell product.
- Downsell Product Snapshot: Name, Type, Description, Delivery Format, Price Point, Positioning Angle.
- Visual Suggestion: Recommend a visual (e.g., Canva downsell page mockup).
- Tracking Metrics: Suggest metrics (e.g., downsell conversion rate, full course upsell rate).

10. Workflow Link
Fits into Sales Funnel Recovery Workflow:
- Detect checkout abandonment → Offer this downsell as a starter product.
- Feed details into “Sales Page Draft” prompt for downsell page.
- Use “Email Sequence: Downsell Follow-Up” prompt to market to hesitant buyers.
Pairs with:
- Generate Sales Page Copy Prompts (position downsell).
- Generate Email Sequence Prompts (market downsell).

11. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Price Point: €499
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales
Tracking Metrics: Downsell conversion rate, full course upsell rate

Overview: This prompt generates a downsell product for a €499 self-paced AI-Driven Customer Support Course, offering e-commerce store owners a low-risk entry point to address technical overwhelm and drive streamlined operations.

Downsell Product Snapshot:
- Product Name/Title: AI Support Quick-Start Kit
- Type: Toolkit
- Description: 10 AI chatbot scripts and a 20-minute training on basic setup, introducing core AI support strategies.
- Delivery Format: Swipe file (PDF + Google Docs) and video training
- Price Point: €67
- Positioning Angle: Fast-track starter kit for hesitant owners to test AI support without full commitment.

Visual Suggestion: Canva downsell page mockup with clear CTA and value highlights.
Tracking Metrics: Monitor downsell conversion rate and full course upsell rate via Thinkific analytics.

12. Optional Enhancements
- Include a limited-time discount (e.g., €67 for 72 hours).
- Add a sample email for downsell follow-up.
- Suggest a teaser module to encourage full course upgrades.
- Offer a feedback survey to refine downsell appeal.

13. Common Mistakes to Avoid
- Creating a downsell that overshadows the full [offer type].
- Pricing outside €27–€97, reducing impulse buy appeal.
- Ignoring [pain points] or [aspirations] in positioning.
- Overcomplicating delivery, deterring quick adoption.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [price point].
  - Adjust for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., hybrid course).
- Advanced Variations:
  - Variation 1: Focus on workbook-based downsells for quick wins.
  - Variation 2: Emphasize mini-course downsells for deeper engagement.
  - Variation 3: Include a checklist-based starter kit.
- Visual/Structural Guides:
  - Suggest a Canva downsell page mockup with value-focused design.
  - Include a funnel diagram for abandonment-to-downsell flow.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Does the downsell address [pain points] and [aspirations]?
- Value: Does it deliver a tangible outcome without overshadowing the full course?
- Appeal: Is the price €27–€97 and suitable for impulse buys?
- Clarity: Is the positioning angle compelling for hesitant buyers?
- Impact: Do [tracking metrics] align with recovery and upsell goals?
Refine to ensure the downsell is professional, actionable, and conversion-focused.

16. Implementation Guide
Integrate the downsell into [delivery platform, e.g., Thinkific] checkout flow. Promote via cart abandonment emails and a dedicated downsell page. Track [tracking metrics] to optimize conversions and upsells.

17. Final Notes
This prompt ensures a low-risk, high-value downsell for a [offer type] on [topic], re-capturing hesitant [audience] in [niche] and priming them for the full course.

Indications of Use – Mini-Course or Workbook Downsell Prompt

Placeholders Explained

[topic] → Core subject of the main course. Example: “AI-driven customer support.”
[offer type] → Format of the full course. Example: “Self-paced online course.”
[niche] → Market segment. Example: “E-commerce.”
[audience] → Target learners. Example: “E-commerce store owners.”
[price point] → Original price of the full course. Example: “€499.”
[pain points] → Challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [price point] → ensures relevance and correct pricing.
Optional Enhancements:
- Add a limited-time discount (e.g., €67 for 72 hours) to increase urgency.
- Include a teaser module, templates, or checklist to encourage upgrading to the full course.
- Suggest a Canva downsell page mockup or funnel diagram for visual clarity.
- Use a feedback survey to refine downsell positioning and appeal.

Example Output:

Prompt 3: Community-Only Access

Purpose: To generate a community-only downsell offer for an AI-driven course, capturing hesitant e-commerce store owners with affordable networking and peer support, designed to foster engagement and prime them for future upsells to the full course.

Title: AI-Generated Community-Only Access Downsell for AI-Driven Course Offer.


Refined AI Prompt Template – Community-Only Access Downsell

1. Role / Persona
You are an expert in online learning communities, peer support systems, and membership monetization. You specialize in creating community-first downsells for a [offer type] on [topic], providing [audience] in [niche] with networking, accountability, and support at an accessible price to encourage future upsells.

2. Context (1-Line Why-Use)
Use this prompt to design a community-only downsell for a [offer type] on [topic], capturing hesitant [audience] with networking and peer support as a low-risk entry to the course ecosystem.

3. Objective
Generate one community-only downsell offer for a [offer type] on [topic] priced at [price point], emphasizing networking, accountability, and peer support for [audience] in [niche] at a low monthly subscription price.

4. Funnel Stage Tag
Sales → Downsell / Community Access

5. Input Variables (Placeholders)
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [price point] → e.g., €499
- [community platform] → e.g., Discord
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

6. Output Requirements (Output Type: Offer Snapshot)
Provide exactly one downsell offer, formatted as:
- Offer Name/Title
- Type (Community-only membership)
- Description (what’s included & how it supports students)
- Delivery Format (group platform + what happens inside)
- Price Point (€19–€29/month)
- Positioning Angle (why it appeals to hesitant buyers)

7. Constraints
- Community-only access (no full [offer type] content).
- Price in €19–€29/month range for accessibility.
- Emphasize networking, accountability, and peer support.
- Position as a “starter” access point to encourage full course upsells.
- Address [pain points] and [aspirations] in description.
- Limit description to 50 words.

8. Core Prompt
You are an expert in online learning communities. Generate one community-only downsell offer for a [offer type] on [topic] priced at [price point] for [audience] in [niche], hosted on [community platform]. Present as Offer Name/Title, Type, Description, Delivery Format, Price Point, and Positioning Angle. Ensure price is €19–€29/month, emphasizes networking and support, addresses [pain points] and [aspirations], and primes for full course upsells. Use a professional, actionable tone. Suggest a visual aid (e.g., downsell page mockup) and recommend [tracking metrics].

9. Execution Steps (AI Output Structure)
- Overview: Purpose and strategy of the community-only downsell offer.
- Downsell Offer Snapshot: Name, Type, Description, Delivery Format, Price Point, Positioning Angle.
- Visual Suggestion: Recommend a visual (e.g., Canva downsell page mockup).
- Tracking Metrics: Suggest metrics (e.g., downsell conversion rate, full course upsell rate).

10. Workflow Link
Fits into Sales Funnel Recovery & Retention Workflow:
- Detect checkout abandonment → Offer this community-only downsell.
- Feed details into “Sales Page Draft” prompt for community offer page.
- Use “Email Sequence: Community Invitation” prompt to market as a low-risk entry.
Pairs with:
- Generate Sales Page Copy Prompts (position downsell).
- Generate Email Sequence Prompts (market downsell).

11. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Price Point: €499
Community Platform: Discord
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales
Tracking Metrics: Downsell conversion rate, full course upsell rate

Overview: This prompt generates a community-only downsell for a €499 self-paced AI-Driven Customer Support Course, capturing hesitant e-commerce store owners with affordable networking and support, priming them for full course upsells by addressing technical overwhelm and fostering streamlined operations.

Downsell Offer Snapshot:
- Offer Name/Title: AI Support Peer Network
- Type: Community-only membership
- Description: A private community for e-commerce owners to share AI support strategies, troubleshoot issues, and network, with bi-weekly Q&A calls.
- Delivery Format: Discord community + bi-weekly Zoom Q&A
- Price Point: €22/month
- Positioning Angle: Affordable entry for hesitant owners seeking peer support and AI insights to ease technical overwhelm without full course commitment.

Visual Suggestion: Canva downsell page mockup highlighting community benefits and CTA.
Tracking Metrics: Monitor downsell conversion rate and full course upsell rate via Thinkific analytics.

12. Optional Enhancements
- Offer a discounted first month (e.g., €15 for 30 days).
- Include a sample community invitation email template.
- Suggest a teaser Q&A session to showcase full course value.
- Provide a feedback survey to optimize community engagement.

13. Common Mistakes to Avoid
- Including [offer type] content, undermining the full course.
- Pricing above €29/month, reducing accessibility.
- Neglecting [pain points] or [aspirations] in positioning.
- Overloading community with complex activities, deterring participation.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [community platform].
  - Adjust for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., group program).
- Advanced Variations:
  - Variation 1: Focus on accountability-driven community features.
  - Variation 2: Emphasize networking and resource-sharing focus.
  - Variation 3: Include a trial period (e.g., 7-day free community access).
- Visual/Structural Guides:
  - Suggest a Canva downsell page mockup with community-focused design.
  - Include a funnel diagram for abandonment-to-community conversion flow.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Does the downsell address [pain points] and [aspirations]?
- Value: Does it emphasize networking and support without course content?
- Accessibility: Is the price €19–€29/month and appealing to hesitant buyers?
- Clarity: Is the positioning angle compelling and clear?
- Impact: Do [tracking metrics] align with recovery and upsell goals?
Refine to ensure the downsell is professional, actionable, and retention-focused.

16. Implementation Guide
Integrate the downsell into [delivery platform, e.g., Thinkific] checkout flow. Promote via cart abandonment emails and a dedicated community offer page. Track [tracking metrics] to optimize conversions and upsell rates.

17. Final Notes
This prompt delivers a low-cost, community-only downsell for a [offer type] on [topic], engaging hesitant [audience] in [niche] with networking and support, priming them for full course upsells.

Indications of Use – Community-Only Access Downsell Prompt

Placeholders Explained

[topic] → Core subject of the main course. Example: “AI-driven customer support.”
[offer type] → Format of the full course. Example: “Self-paced online course.”
[niche] → Market segment. Example: “E-commerce.”
[audience] → Target learners. Example: “E-commerce store owners.”
[price point] → Original price of the full course. Example: “€499.”
[community platform] → Platform where the community will exist. Example: “Discord.”
[pain points] → Challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [price point], [community platform] → ensures relevance and correct positioning.
Optional Enhancements:
- Offer a discounted first month (e.g., €15) for faster conversion.
- Include a sample community invitation email.
- Add a teaser Q&A session to highlight value and entice full-course upgrades.
- Include a feedback survey to refine engagement strategies.
- Suggest a Canva downsell page mockup or funnel diagram to show community benefits.

Example Output:

Prompt 4: Exit-Intent Automation

Purpose: To generate three exit-intent offers (low-ticket product, freebie, and community trial/waitlist) for an AI-driven course, designed to reduce cart abandonment and capture leads from hesitant e-commerce store owners, keeping them in the sales funnel.

Title: AI-Generated Exit-Intent Automation Offers for AI-Driven Course.



Refined AI Prompt Template – Exit-Intent Automation

1. Title
Exit-Intent Automation: Generate 3 Downsell or Lead-Capture Offers for [niche audience]

2. Purpose
Reduce cart abandonment and capture leads by showing automated downsells, freebies, or trial offers to [audience] exiting a [offer type] sales page for [topic] without purchasing.

3. Funnel Stage Tags
Sales → Funnel → Conversion Boost

4. Role
You are an expert in sales psychology, conversion optimization, and funnel automation, specializing in creating exit-intent offers for [offer type] on [topic] to recover lost sales or capture leads for [audience] in [niche].

5. Context (1-Line Use Case)
Use this when [audience] abandon the [offer type] sales page for [topic] to recover lost sales or capture leads into the funnel.

6. Input Variables
- [topic] → e.g., AI-driven customer support
- [niche] → e.g., e-commerce
- [audience] → e.g., e-commerce store owners
- [offer type] → e.g., self-paced online course
- [primary offer price] → e.g., €499
- [downsells type] → low-ticket product, freebie, community trial/waitlist
- [platform/tool] → e.g., Thinkific
- [tone/style] → e.g., professional and nurturing
- [pain points] → e.g., technical overwhelm, low tech adoption
- [aspirations] → e.g., streamlined operations, increased sales

7. Instructions to AI
Generate three exit-intent offers for [audience] leaving the [offer type] sales page for [topic] priced at [primary offer price] without purchasing. Include:
- Option 1: Low-ticket product (≤ €47)
- Option 2: Freebie or mini-resource (e.g., challenge, guide, workbook)
- Option 3: Community trial or waitlist invite
For each option, provide:
- Offer Title
- 1-line Benefit Statement
- Clear Call-to-Action (CTA)
Output in bullet-point list format, ensuring offers align with [pain points] and [aspirations], are deliverable via [platform/tool], and match [tone/style].

8. Constraints
- Keep each offer to 2–3 lines.
- Low-ticket downsell price ≤ €47.
- Copy must be benefit-driven and align with [tone/style].
- Offers must address [pain points] and [aspirations].
- Ensure offers are lightweight and encourage full course upsells.

9. Output Format
Type: Bullet-point list of three offers
Each Offer Includes: Title → Benefit Statement → CTA

10. Example Output
Topic: AI-Driven Customer Support
Niche: E-commerce
Audience: E-commerce store owners
Offer Type: Self-paced online course
Primary Offer Price: €499
Downsells Type: Low-ticket product, freebie, community trial
Platform/Tool: Thinkific
Tone/Style: Professional and nurturing
Pain Points: Technical overwhelm, low tech adoption
Aspirations: Streamlined operations, increased sales

Overview: This prompt generates three exit-intent offers to recover lost sales or capture leads from e-commerce store owners abandoning a €499 AI-Driven Customer Support Course sales page, addressing technical overwhelm and promoting streamlined operations.

- AI Quickstart Toolkit: Get 5 AI chatbot scripts for instant customer support automation. €37. [CTA: Grab Your Toolkit Now]
- Free AI Support Guide: Discover 3 simple AI strategies to streamline your store’s support in this quick PDF guide. [CTA: Download Free Guide]
- AI Support Community Trial: Join our private Discord for 7 days free to network and learn AI tips. [CTA: Start Your Free Trial]

Visual Suggestion: Canva exit-intent popup mockup with clear CTA buttons.
Tracking Metrics: Monitor offer conversion rate and full course upsell rate via Thinkific analytics.

11. Workflow Link
Fits into Sales Funnel Recovery & Retention Workflow:
- Detect exit-intent on [platform/tool] → Trigger these offers.
- Feed details into “Sales Page Draft” prompt for downsell/lead-capture pages.
- Use “Email Sequence: Cart Abandonment Recovery” prompt to follow up.
Pairs with:
- Generate Sales Page Copy Prompts (position offers).
- Generate Email Sequence Prompts (market offers).

12. Optional Enhancements
- Include a limited-time discount for the low-ticket offer (e.g., €37 for 24 hours).
- Add a sample exit-intent popup script for [platform/tool].
- Suggest a teaser resource to encourage full course upsells.
- Offer a feedback survey to refine offer effectiveness.

13. Common Mistakes to Avoid
- Pricing low-ticket offer above €47, reducing appeal.
- Offering generic resources unrelated to [pain points] or [aspirations].
- Overcomplicating delivery, deterring quick conversions.
- Failing to align with [tone/style], weakening engagement.

14. Additional Premium Enhancements
- Customization Options:
  - Users can specify [pain points], [aspirations], or [platform/tool].
  - Adjust for [audience] segments (e.g., small vs. enterprise stores).
  - Tailor for [offer type] variations (e.g., group program).
- Advanced Variations:
  - Variation 1: Focus on low-ticket template-based downsells.
  - Variation 2: Emphasize freebie-driven lead capture.
  - Variation 3: Include a waitlist with exclusive previews.
- Visual/Structural Guides:
  - Suggest a Canva exit-intent popup mockup with benefit-driven copy.
  - Include a funnel diagram for exit-intent-to-conversion flow.

15. Review and Refinement Criteria
After completing the output, review for:
- Relevance: Do offers address [pain points] and [aspirations]?
- Appeal: Is the low-ticket price ≤ €47 and suitable for impulse buys?
- Clarity: Are CTAs clear and compelling in [tone/style]?
- Feasibility: Are offers deliverable via [platform/tool]?
- Impact: Do [tracking metrics] align with recovery and upsell goals?
Refine to ensure offers are professional, actionable, and conversion-focused.

16. Implementation Guide
Integrate exit-intent offers into [platform/tool, e.g., Thinkific] using popup triggers. Promote via follow-up emails for non-converters. Track [tracking metrics] to optimize conversions and upsell rates.

17. Final Notes
This prompt delivers three exit-intent offers for a [offer type] on [topic], recovering hesitant [audience] in [niche] and guiding them toward full course purchases.

Indications of Use – Exit-Intent Automation Prompt

Placeholders Explained

[topic] → Core subject of the main course. Example: “AI-driven customer support.”
[offer type] → Format of the full course. Example: “Self-paced online course.”
[niche] → Market segment. Example: “E-commerce.”
[audience] → Target learners. Example: “E-commerce store owners.”
[primary offer price] → Original price of the full course. Example: “€499.”
[downsells type] → Types of exit-intent offers. Default: low-ticket product, freebie, community trial/waitlist.
[platform/tool] → Tool/platform to deliver offers. Example: “Thinkific.”
[tone/style] → Copywriting style. Example: “Professional and nurturing.”
[pain points] → Challenges your audience faces. Example: “Technical overwhelm.”
[aspirations] → Desired outcomes for your audience. Example: “Streamlined operations.”

Notes on Customization

Must Change Every Time:
- [topic], [offer type], [niche], [audience], [primary offer price], [platform/tool] → ensures relevance and proper positioning.
Optional Enhancements:
- Include a limited-time discount for the low-ticket offer (e.g., €37 for 24 hours).
- Add a sample exit-intent popup script.
- Suggest a teaser resource to encourage full-course upsells.
- Offer a feedback survey to refine offer effectiveness.
- Visual aid recommendation: Canva exit-intent popup mockup or funnel diagram showing exit-intent-to-conversion flow.

Key Usage Points

Each offer must be 2–3 lines, lightweight, and immediately actionable.
Low-ticket offer ≤ €47; freebies and community trials should emphasize low-risk engagement.
Copy must align with [tone/style] and address [pain points] and [aspirations].
Exit-intent offers serve as a gateway to the full course, not replacements.
Track conversions and full-course upsell rates via the chosen platform ([platform/tool]).

Example Output: