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  • 🌌 Your course is amazing—let’s make sure it actually sells.

🌌 Your course is amazing—let’s make sure it actually sells.

Simple strategies to package, market, and deliver with AI-backed tools that convert.

What top creators know (and you can steal today) đźŚŚ

Estimated Reading Time: 5 Minutes. â€” Saturday, October 11th, 2025.

Hello again, Morphoicers!

Happy Saturday! Time to grab a coffee, exhale, and catch up on what moved the course-creation world this week.

Think of this as your weekend mix: a little news, a little strategy, and a dash of inspiration to keep your ideas buzzing.

This Week’s Fun Fact

Did you know many platforms are now baking AI right into the authoring process? Thinkific, for example, spotlights “AI-powered course outlines” as a default workflow.

Translation: you can go from raw idea to structured curriculum in hours instead of weeks.

Why it matters: Speed is leverage. The faster you can prototype, the faster you can test, refine, and launch.

Quote of the Week

“Education is not the filling of a pail, but the lighting of a fire.” – W.B. Yeats

Your takeaway: Let AI do the heavy lifting on scaffolding, but don’t forget the sparks—those moments in your course that make learners stop, think, and share.

Industry Highlights (5 you should know)

1. Coursera CFO transition

Coursera’s CFO steps into an advisory role. Leadership changes often bring strategy pivots—think shifts in pricing, revenue shares, or enterprise focus.
Why you care: Watch for ripple effects if you’re distributing through Coursera or planning to.
(Coursera)

2. Santander + Coursera partnership


50,000 adults across 13 countries will receive free access to “Skills for Work” training.

Why you care: Career-aligned, credential-driven courses are gaining steam. If you sell skills training, think employer language, not just learner curiosity.
(Santander)

3. Squarespace refresh (60+ updates)


Biggest updates: conversational AI site-builder, SEO/content assistant, and stronger commerce tools.

Why you care: Lower friction to launch polished course sites and sales funnels without needing a dev.
(TechRadar)

4. Udemy’s ongoing instructor updates


New bundles, fresh community events, and reminders about payout policy shifts.

Why you care: Bundles = new packaging strategy. But double-check your payout thresholds if your courses are low-volume.
(Udemy)

5. Thinkific highlights AI-first authoring


The message is clear: AI-assisted outlines, quizzes, and automations are no longer “nice to have”—they’re becoming baseline expectations.

Why you care: If you’re not using AI somewhere in your workflow, you’re working uphill.
(Thinkific)

Bonus Mentions

  • Coursera celebrates enterprise/university partners (watch where the demand signals are).

  • Squarespace unveils Beacon + Blueprint AI (copy + site layouts on demand).

  • Udemy’s October live instructor events (free intel straight from the source).

  • Thinkific publishes a practical LMS checklist (useful if you’re comparing platforms).

Quick Quiz: Are You Launch-Ready?

Q1: Do you know exactly who your course is for?
Q2: Do you have at least a 3-week pre-launch marketing plan?
Q3: Do you have testimonials or proof lined up?

  • Mostly “Yes”: You’re good to go.

  • Mostly “No”: Time to shore up the basics.

  • Mostly “Working on it”: You’re closer than you think—just a few tweaks away.

That’s a wrap for this Saturday. Wishing you momentum, clarity, and maybe a little play in your workflow this week.

— Valentine.
Morphoices | The solopreneur’s favorite AI course creation companion.

P. S. â€” I keep asking myself: how can I make this newsletter your secret weapon for course creation? If you’ve got an idea, reply and tell me.

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